Netflix provides for a major overhaul of its home page on televisions, while it continues to put itself in areas such as games and live events. The company claims that the new home page will be deployed to users in the coming weeks and months, depending on the location.
“This is not the first change we have brought to our home page,” said Eunice Kim, product manager of Netflix, in a briefing with journalists. “We are constantly improving it in the past 12 years, mainly behind the scenes, but now, thanks to a combination of new technologies and the expansion of our entertainment offers, we think it’s time to make a giant jump forward.”
The new layout is cleaner and more modern, with visual elements for programs and films while managed to pile up more relevant information about them. The titles will receive calls that highlight popularity, rewards or other features, while the shortcuts that had been relegated to the left side of the screen will now appear at the top.
The company also reveals its recommendation engine to be “more reactive to your moods and your interests at the time”.
Netflix, of course, has built its original applications around television programs and on demand films. Although this is still at the heart of the offering, the live events of the NFL Lime Games on Christmas Day, as well as a list of games, require a more malleable approach.
“Our current television experience was designed for streaming shows and films. This is designed to give us a more flexible canvas now and in the future, ”explains Kim. “We will always keep the sight of what we think is the best experience for our members, in particular discovery and commitment with all the films and programs and live events and games they love. And we believe that the improvements to the experience of members will ultimately lead to many results for us as well. ”
The streaming giant has also presented a few other products that it plans to ship in the coming months, including a vertical tiktok style video flow with clips and trailers from its programs and movies (users can click and be taken to the full episode or film) which will not be designed for mobile vision on the trip.
“We know that browsing a vertical flow on social media applications is an easy way to browse video content, and we also know that our members like to browse our clips and trailers to find their next obsession,” explains Kim. “So, in the coming weeks, we will test a vertical flow filled with clips of Netflix emissions and movies to make the discovery easy and fun. You will see a line on your mobile home page, and the flow will include clips of your best choices for you. From there, you can press to watch the whole show or film immediately, or add it to my list, or share the title with friends.”
In addition, Netflix is associated with OPENAI on a generative AI search tool which will allow users to ask Netflix specific recommendations using conversational language.
“This company has always had a unique ability to marry incredible technology with incredible entertainment. This is our superpower, ”explains Elizabeth Stone, director of technology. “It all starts with big shows and films that people love. But if you think of all areas where Netflix has a great advantage, our scope, our recommendations, our fandom, technology allows all these things. This technology includes AI.
“We want you to be able to discover programs in films using natural conversational sentences, like:” I want something funny and optimistic “or” I want something scary, but not too scary, and perhaps also a little funny, but not like, Ha Ha funny “. Believe it or not, this research sentence will actually give results in the new experience.”
