Netflix has approached SiriusXM about licensing its video podcasts as part of its major push into the space, an insider said. The Hollywood Reporter.
The deal would likely involve exclusivity of video podcasts on the platform, meaning they would not appear on Netflix’s main rival YouTube, the source said. No agreement has yet been reached.
This follows reports that Netflix approached iHeartMedia with a similar deal and a THR report of the streamer sending dozens of requests to agents at WME, UTA and CAA in an effort to recruit more video podcasters.
SiriusXM did not respond to a request for comment. The satellite radio company’s podcasting network was recently named the No. 1 podcast network in the United States, based on reach, according to Edison Research. Popular podcasts on the service include Call his daddy, SmartLess, NBC data line, Morbid And Rotten mango.
This follows Netflix’s first major podcasting deal with Spotify last month, as Netflix looks to compete with YouTube in the video podcast boom. Netflix announced the partnership with Spotify in October for a number of video podcasts from Spotify Studios and The Ringer, including The Bill Simmons Podcast, The Zach Lowe Show, The McShay Show, The Rewatchables And Conspiracy theories. Netflix declined to comment.
Netflix co-CEO Ted Sarandos had floated the idea of introducing video podcasts to the platform in April 2025, citing their popularity and saying the company was “constantly looking at all different types of content and content creators.” The move also helps Netflix compete with YouTube, which has risen to become the most popular podcast platform.
“As the popularity of video podcasts increases, I think some of them will end up on Netflix,” Sarandos said at the time.
