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The Nugget Foam Play Sofa has long been a favorite of parents and children. With a mission to expand imagination in the United States, the brand pioneered family play furniture when it launched in 2014.
Now, they’re tapping into the cultural zeitgeist with a strategic partnership with ultra-popular YouTuber Ms. Rachel, who this week launched her own version of the brand’s headliner, Original Play Couch. The Ms. Rachel Nugget is now available for sale online for $289.
The original Nugget gaming couch
With designs inspired by Ms. Rachel’s most popular songs, including “Hop Little Bunnies,” “If You Should Meet an Elephant” and “Wheels On The Bus,” the new launch highlights her song-focused educational style, while encouraging creativity, movement and connection.
“Play is one of the most powerful ways children learn, which is why I’m thrilled to collaborate with Nugget, a company that shares our commitment to sparking imagination and connection at home,” Ms. Rachel, born Rachel Griffin-Accurso, said in a statement. “The Ms. Rachel Nugget was created to bring families together, and I can’t wait to see the joy it inspires in little ones everywhere.”
David Baron, CEO and co-founder of Nugget, shares: “Our collaboration with Ms. Rachel embodies Nugget’s core mission: to expand imagination through thoughtfully designed play furniture. The Ms. Rachel Nugget is a perfect testament to this commitment.”
Over the past few years, Ms. Rachel has grown from a YouTube educator to a full-fledged children’s media brand through a series of high-profile partnerships – from a global toy deal with Spin Master to musical collaborations with “Sesame Street” and John Legend. Most recently, Netflix signed Ms. Rachel to a streaming content deal.
The Ms. Rachel Nugget is now available for pre-order and will ship on November 14, exclusively on NuggetComfort.com.
