Jimmy Donaldson, the multi-hyphenate entrepreneur better known as social influencer MrBeast, is adding another job to his growing resume: theme park founder.
Donaldson, in a social media post, announced the upcoming opening of “Beast Land” on November 13 in Riyadh, Saudi Arabia. The park will be a temporary attraction and will operate until December 27.
“Next week, Beast Land, our brand new theme park opens!!!!” Donaldson wrote in a social media post. “We created custom games modeled after our videos that don’t exist anywhere else and will have the largest prize wall in the world. …I didn’t want it to feel like a typical theme park. I thought about things from first principles and created games that I would love to play!”
Beast Land won’t be a theme park like most people imagine. It will be composed of two zones: Beast Land and Beast Arena.
Beast Land will be a themed world with rides, games, food and merchandise, he said. Beast Arena will be filled with custom games, like one called “Tower Siege,” in which players load balls into catapults to land them in 60-foot tubes to earn points. Contestants will collect daily prizes and compete for an undisclosed grand prize.
Another attraction called Airmail is inspired by ziplining. “I made a game for people who love zip lines called Airmail! You basically have to drop a weighted bag onto a target underneath. The closer you get to the middle, the more points you get,” he wrote.
Admission to the park will cost $7, but this will not cover rides, games, experiences or other activities. Attendees can also purchase the Beast Mode Ticket, which gives you access to games, challenges, and 3 rides for $25, or the Beast Mode+ Ticket, giving you access to everything for $66.
Some fans urged Donaldson to choose Saudi Arabia for the park’s location, citing that country’s history of human rights abuses. Donaldson defended the venue, saying it was in the “middle of the world” and that “the majority of my audience is outside of America and we have a large fan base from the Middle East.”
