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Mint Mobile is bringing its irreverent, budget-conscious brand of cell phones to the living room with 5G Home MINTernet, a new low-cost home internet service powered by T-Mobile’s 5G network. Launched this month, the plan starts at $30 per month and offers unlimited data, positioning it as one of the most aggressive broadband options on the market.
For Mint, co-owned by Ryan Reynolds until its $1.35 billion sale to T-Mobile earlier last year, the move to home Wi-Fi seems like a natural next act. The brand has built its reputation on comedic marketing and transparent pricing, thriving in a telecommunications space long dominated by giants like Verizon and AT&T. Now it’s targeting the same frustration that made its mobile plans go viral — high bills and hidden fees — with a service that promises “exceptional value” and easy plug-and-play setup.
This strategy reflects a broader shift in the streaming era, where affordable and reliable internet has become essential to entertainment consumption, much like the platforms themselves. As studios, streamers and advertisers compete for attention, the real gatekeeper is increasingly Wi-Fi. With T-Mobile’s 5G infrastructure supporting it, MINTernet is an attempt to democratize broadband access without the installation costs and long-term contracts that often accompany traditional broadband providers like Spectrum or Comcast’s Xfinity.
Mint’s pricing also undercuts new 5G home internet players such as Verizon’s 5G Home ($35-50 per month) and T-Mobile’s 5G Home Internet ($40-50), reinforcing the brand’s underdog positioning. Existing Mint Mobile users receive an additional $10 monthly discount on MINTernet, further integrating the wireless and home categories into one ecosystem.
They launched Minternet with a Reynolds spot, reflecting the same challenger brand DNA that made Mint one of the telecom industry’s most talked about disruptors. If the company can deliver on its promise of broadband simplicity, Home MINTernet could do for broadband what Mint did for mobile: transform an everyday utility into a lifestyle brand with cultural clout.
