Microsoft increases Xbox prices, citing “market conditions”

Microsoft increased the recommended price of retailers for its Xbox Consoles and controllers around the world, as of Thursday, May 1, and said that he expects to increase the price of his new first party games from the holiday season.
“We understand that these changes are difficult, and they were made with careful examination Given market conditions and the increase in development costs, ”said the company in a blog. “For the future, we continue to focus on the offer in more ways to play more games on any screen and ensure the value of Xbox players.”
The price of Xbox helmets will only change in the United States and Canada, and some Xbox controllers will remain the same priceby post.
Microsoft has not said that if American prices played a role in price increases, but the company is based on manufacturing abroad, including in China, Bloomberg reported THURSDAY. During his Wednesday, April 30) gains Call, the company said that price uncertainty has achieved the levels of computer manufacturers at higher levels than usual.
Microsoft has increased the price of the 512 GB series console $80, at $380, and the X series console $100, At $ 600, according to the report. The increase provided for certain Games will increase their price from $ 10 to $ 80, according to the report.
He was reported April 29 that the CEOs of Walmart,, Target And Home Depot told President Donald Trump at a meeting that while they had kept price Low despite the prices, the situation cannot last.
Managers said higher prices would be difficult to avoid And Some products may become rare if retailers choose not to sell them due to price costs.
The retailers have taken measures to deal with the prices. For example, Walmart has put a few winter vacation orders for Chinese manufacturers on hold, Target has taken a break from products that he buys directly from Chinese manufacturers, and Amazon has canceled certain supplier orders from China once Prices have been announced.
Little– Average companies (SMEs) are also forced to make difficult choices because they are looking for new ways to share, compensate or avoid costs,, Or risk giving in the global market to larger rivals, pymnts reported on Monday, April 28.