Meta’s reported plan for cheaper advertisements fully manufactured at AI stimulates the stock of the technological giant
Meta Platforms would have planned to deliver creative advertising documents fully produced with AI, a decision that would provide significant costs of cost buyers and shake the global market.
THE Wall Street Journal The report on the initiative sent META shares up 3% and led to shares in the giants of the WPP advertising agency, Omnicom and Interpublic between 2% and 4% each.
Meta’s founder and CEO, Mark Zuckerberg, has long cited AI as a basic strategic objective, recently describing plans to spend hundreds of billions of dollars to develop large -like language models. Advertising, which is the main source of income for the technological company, could also be transformed.
An unidentified source told the newspaper that the configuration would allow brands to present images of products that it wanted to promote, as well as budgetary objectives. The AI tools would then create the whole announcement, including imagery, video and text, to considerable savings. A high degree of personalization would allow brands to determine the subsets of billions of Meta users on Instagram and Facebook would receive the spots. Other personalization features would allow a brand campaign to be broken down into finer targets.
The news is based on a model in recent years, advertising spending from traditional media to digital and social.
Zuckerberg tackled META’s wider commitment to use AI to improve advertising capacity during the annual meeting of the shareholders of the company last week.
“In the not too distant future, we want to access a world where a business will be able to simply tell us what objective it tries to reach, like selling something or obtaining a new customer, how ready it is for each result, and connect its bank account, then we do the rest for them,” said the CEO.
Even if Meta loses its projection to build a complete system, a number of advertisers will probably stop before entering fully. Although social media has highlighted an increasing part of the overall expenditure of brands, buyers of ads often have to reassess when their creation appears alongside reprehensible content, which has regularly occurred. Given the passage of the leave through technology and the government in the past two years, conditions could be set up for another dismissal cycle.
