Max Eisenbud was appointed head of customer representation for WME Sports, supervising the agency’s representation activity through tennis, golf, action sports and sporting content. This decision comes after WME and his parent company, Endeavour, had to sell its NFL representation activities to comply with the league conflict of interest rules following a change of property.
Eisenbud has recently been chief’s chief of the agency’s IMG tennis division, which he will continue to lead. Customers include active players such as Grand Slam Champions Carlos Alcaraz, Coco Gauff and Iga Swiatek; Legends such as Serena Williams, John McEnroe and Andy Murray, and the American stars Taylor Fritz, Ben Shelton and Frances Tiafoe.
Eisenbud began his career with IMG in 2000 and helped build commercial portfolios for champions Maria Sharapova and Li Na.
“There are few people like Max Eisenbud – a passionate, creative agent and leader and one of the most working people in our business,” said Christian Muirhead, the president of the WME group, in a statement. “Over the past 25 years, he has developed some of the best tennis players in the world and transformed IMG tennis into an undisputed leader. Max is a natural adjustment to drive WME sports in the future where we will continue to invest and grow under the leadership of Max. ”
Lee White will be WME’s sporting content group, while Josh Levy continues to lead the agency’s sports broadcast group. Mike Zavodsky continues to manage the real estate solutions activities of WME Sports. Jason Horrell continues to direct his golf division. Mark Ervin remains at the head of the action of sports and the WME Olympic sports division.
