The repression of password sharing came for Max users.
Tuesday, the streaming service belonging to Discovery Warner Bros. said he was implementing an option for his subscribers to add friends and family members outside their plans.
Max will allow each subscription account to add a person who does not live in his house for $ 7.99 per month. Users must live in the same country.
The push comes as streamers are looking for ways to make their businesses more profitable because they continue to add content to their services. Max broadcasts programs acclaimed by criticism, including HBO dramas “The White Lotus” and “The Last of Us”.
The Max popular originals include “Hacks” and “The Pitt”.
JB Perrette, Director General and President of the World Streaming Division of Warner Bros Discovery, said that the option was “designed to help viewers with a new way of taking advantage of our content the best in its category with exceptional value and offer subscribers greater flexibility in the management of their accounts.”
The user terms of streaming services tend to allow people to share passwords only with people who live with them. But as the streaming wars took off, sharing passwords between others and parents and their adult children have become creeping.
At the beginning, many streamers focused on the growth and creation of the most public of their programs and were more tolerant in sharing passwords. But while investors began to exert more pressure on streaming services to increase profits, of companies, including Netflix, began to take a more difficult line.
Netflix was the leader in the offer of options to subscribers in order to add members of Non-House to a plan, which has managed to increase the income of the streamer based in Los Gatos, California.
Netflix tested this on certain international markets before implementing it in the United States in 2023. The company in 2022 estimated that more than 100 million non-paying households used its service. In 2024, Disney + and Hulu repressed password sharing, offering an option similar to customers.
