Marks & Spencer opens a used clothing store on Ebay to find new houses for “old favorites” while the household name draws from a booming request for pre-like clothes.
The retailer collected 36.5 million used clothes since he launched his “Shwopping” clothing recycling scheme – now called another life – more than a decade. Most of these clothes have been sold by the charity partner Oxfam.
As the growth of donations has slowed down, M&S tries something new and will reward customers for oxfam donations containing at least one M&S item with a voucher of £ 5 when spending £ 35 in its stores or online.
To use the service, customers must fill out a short form on your website or scan a QR code in stores, then send their pre-like items using a free local messaging service in Reskinned, a repair and resale specialist.
The best M&S items that can be worn again will be cleaned by professionals, repaired by Reskinned, then listed on M&S Ebay Store. The elements that cannot be sold will be reused in a responsible or recycled manner.
Oxfam will take 15% of M&S profits from Ebay sales and the rest will be divided between the retailer, Ebay and Reskinned. The charitable organization will also continue to sell given clothes, including non -M&S brand items that are not selected for the Ebay store directly in its points of sale.
Katharine Beacham, head of sustainability of fashion for M&S, said that it had opened the way with “Shwopping”, who “moved the way people looked at the clothes”. “We wanted to reorganize Shwopping to continue improving how customers watch clothes and how they can give clothes another life.”
The partnership with Ebay gave M&S the opportunity to learn what customers were looking for resale, she said. The company would examine the success of the Ebay store before potentially selling second -hand items via its own stores or website.
The configuration change comes in the middle of rapid growth in the sale of online used clothes, with M&S one of the most sought after brands on eBay.
Depop, the London -based secondary clothing market, is on the right track for $ 1 billion (740 million pounds Sterling) for the first time, said its owner, Etsy, after a 35% increase in sales to 250 million dollars in three months to June 30. The company said growth was driven by a 54% increase in sales in the United States because it has scored a record number of new buyers.
Its vinted rival declared a 41% increase in sales to almost 813 million euros (704 million pounds sterling) for 2024, profits almost tripled to 95.4 million euros after the release of the Red Society for the first time in 2023.
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The main retailers on rue de la Rue de Primark in H&M make space for used items on the float or online. Many retailers, including Uniqlo, Zara and M&S, have also started to offer repair services.
M&S also tested to offer buyers the possibility of sending ruthless clothes of any label in a prepéed postal donation bag to maintain with a letter in partnership with Oxfam. Beacham said M&S was considering how to extend this trial.
Mary Creagh, the Minister of the Circular Economy, said that the government was focusing on “putting an end to our disposable culture and ensuring that the 700,000 strange tonnes of clothes we throw each year are more worn”.
“Only the government and the companies working together can prevent the fashion from costing the land,” said Creagh, who described the M&S initiative as an “excellent way for consumers to be rewarded for providing a new house to the old favorites”.
