Natpe Budapest, the World Television Market for Central and Eastern Europe (CEE), has revealed that Endreas Briese, a senior executive in the video platform belonging to Google YouTube, in its role as director of the country for Germany and the regional director of Central and North Europe, will deliver the first opening speaker for its edition in 2025 next month.
“Briese will share usable information adapted to the EEC market, focusing on how creators and media companies can take advantage of YouTube to develop the public and monetize the content,” said the organizers.
They also promised “high impact conversations, fresh format and revolutionary information strategies” of influential industry votes.
More than 85 exhibitors and more than 350 buyers have confirmed their attendance at Natpe Budapest, who positioned himself as a platform for the conclusion of transactions, exchange and content, as well as “a launch for the next wave of formats, scripted blows and cross partnerships”.
One of the large-scale panels defined for the event is entitled “View of the top: Where are we going from here?” A description promises that he will see the leaders of the industry share “how the industry must innovate – and collaborate – to navigate in change and build a solid regional media ecosystem”.
The track in annual format will include an overview of the next major success formats and a session entitled “Cracking the Code: behind the world successes of Talpa Studios, featuring production power behind The voice And Big brotherDirector of World Distribution Sebastian Van Barneveld.
A new offer will be “future format”, described as “a case of case studies organized by Realscreen”, offering an overview of “the art of transcreation and global scaling strategies”.
Mary Maddever, executive vice-president Realscreen and director of executive content of Natpe, also revealed that the event “will bring a real screen 30 minutes with Format – More intimate briefing with buyers – in Budapest. »»
Among the other sessions announced, “how to make splashes on the world scene”, which will highlight the “emerging formats securing international adaptation … smaller but very creative players” and “make it work (locally)”, which examines how, thanks to creative funding and the production of cultural conservation, “the local versions of the meeting of franchises have the power to exceed the original needs of the original and meeting.
Also in Budapest, the first Natpe Honors Europe will recognize “daring voices and visionary leaders leading to transformation through the landscape of European media”, while the popular Natpe Boat Party will be part of the range of social events.
“We are delighted to offer a dynamic mixture of programming and events designed to celebrate innovation, highlight regional success and promote significant industry connections,” said Claire Macdonald, executive director of Natpe.
Natpe Budapest will take place in the Hungarian capital from June 23 to 26.
