Freshly out of the record signature of Alexander Isak from Newcastle United, Liverpool added another big signature to their ranks – but it comes out of the field.
The Reds announced the emblematic Cap Makers New Era as an official head covering supplier, marking the brand’s last movement in the football world.
Founded in 1920 in Buffalo, New York, New Era has long been a must for sportswear, creating headlight covers for the major baseball league, the NBA and beyond. Known for its cultural influence, its high -end crafts and its instantly recognizable conceptions, the company is now turning on Anfield.
To celebrate the new partnership, New Era and Liverpool abandoned a collection organized with a range of signing styles – including the Visor Courbe 9forty, the Snapback 9fifty, Le Chapeau de Gaquet, 9twenty, 19twenty Golfer, trucker and Beanie.
Each piece is dressed in the famous colors of the club, with a double brand on the range and details such as the Crest club, the year of foundation and even the lyrics of the anthem ‘You will never walk alone’ Sewn proudly in certain designs.
Lee Dwerryhouse, main vice-president of merchandising at LFC, said: “We are delighted to work with New Era, an emblematic brand with an history rich in headgear. Their expertise and reputation in this space make it an excellent addition to our retail offer, especially in a product category so important for our fans. “
The complete collection of Liverpool X New Era is now available exclusively via the club’s official store.
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