Marketing campaigns for Villain, Indemnity, Sinners, Weapons, Abbott Elementary And 28 years later are among the winners of the 2025 Clio Entertainment Awards.
The Clio Entertainment Awards, which recognize creative excellence in entertainment marketing, were presented Thursday evening in a live ceremony hosted by comedian, writer and actress Rachel Bloom at the Dolby Theater in Hollywood. The competition, established by The Hollywood Reporter in 1971, presents awards in categories encompassing key art, design, trailer, audiovisual and more.
Also at the event, several companies took home top honors, including Netflix (Network of the Year), Activision (Game Publisher of the Year), Warner Bros. Pictures (studio of the year), Walt Disney Co. (entertainment brand of the year) and AV Squad (agency of the year).
Honorees included Jim Frederick, former president of marketing at Castle Rock Entertainment, senior vice president of creative advertising at Warner Bros. and Executive Vice President of Marketing at Sony Screen Gems, who received the 2025 Clio Entertainment Impact Award for his groundbreaking contributions to film marketing.
Alexandria Sumner, Snap’s senior director of marketing for the Americas, announced that AKQA won the Clio Entertainment x Snapchat AR Specialty Award, which highlights and celebrates the creative use of augmented reality to stimulate and immerse users across social media and digital platforms. AKQA won the award for Netflix’s ‘Body Swap’, which also won the Digital, Mobile and Social Grand Prix, recognizing its innovative and engaging approach to interactive storytelling.
“This year, the Clio Entertainment jury recognized work that took risks in an era where playing it safe often seems like the smartest move,” said Ashley Falls, general manager of the West Coast Clios. “We are grateful to our judges for continuing to celebrate creative ideas that push the boundaries, and to our entrants who are always finding new ways to keep the magic of this industry alive. We hope these results set a high standard for how to engage with audiences today and where to meet them in the future.”
Below is the list of winners of the 2025 Grand Clio Entertainment Awards. The complete list of recipients of the Clio Entertainment Grand, Gold, Silver and Bronze awards is available at www.clios.com/entertainment.
TELEVISION AND STREAMING
Audiovisual crafts
“Seeing Differently” by Uncommon Creative Studio for BritBox
Design
“Open Season 2” by Apple TV+ for Breakup
Digital, mobile and social media
AKQA’s “Body Swap” for Netflix
Integrated campaign
“Season 2” by Apple TV+ for Breakup
Out of the house
“Billboard Diorama” by ABC for Abbott Elementary School
Partnerships and collaborations
“The Official Cheetos Tips” by Goodby Silverstein & Partners for Cheetos
Public relations
“The Cube” by Apple TV+ for Breakup
THEATRICAL
Audiovisual crafts
“Days” by Buddha Jones for 28 years later
Entertainment and branded content
“Collateral Stains” by The Walt Disney Company for Marvel Studios/Tide
Design
“Legend with Intention” by FCB Chicago for Rakish Entertainment
Digital, mobile and social crafting
“28 years later Trailer Countdown” by Watson Design Group for 28 years later
Digital, mobile and social media
“Smile 2 Watch » by Loop for Smile 2
Innovation
“Legend with Intention” by FCB Chicago for Rakish Entertainment
Integrated Campaign
Warner Bros. “Integrated Campaign” Pictures for Sinners
Key art
Eyes” by NEON for Together
Original content
“Aspect Rations with Ryan Coogler” from Rivendell Films for Sinners
Partnerships and collaborations
“Brand Partnerships Campaign” by Universal Pictures for Wicked
Public relations
“Legend with Intention” by FCB Chicago for Rakish Entertainment
Retail and premium
“Arcade Standee” by Midnight Oil for Sonic the Hedgehog 3
Place
“Slide” from Requiem for Together
Tease
“Days” by Buddha Jones for 28 years later
Trailer
“Attention” by Mark Woolen & Associates for Weapons
HOME ENTERTAINMENT
Craft and design
Lionsgate “Deluxe Box Set” for The conversation
Digital, mobile and social media
“Home, Home, Home” by OC Agency for Beetle juice Beetle juice
Experiential and fan engagement
“Oreo Empire” by Dentsu Creative Chicago for Mondeléz International
Partnerships and collaborations
“Dance With Bluey” by BBC Studios Creative for BBC Studios
GAMES
Experiential and fan engagement
“Oreo Square Cookie” by Saatchi & Saatchi Germany for Mondeléz International
LIVE ENTERTAINMENT
Entertainment and branded content
“Helsinki Breakfast” from You Are What You Watch for Love and anarchy – Helsinki International Film Festival
