LG $ 1,800 television for elders made wrong assumptions

In addition, the alleged identity of Easy TV television: a dedicated AI button on the remote control. It seems unlikely that someone who needs his TV to provide almost instant access to technical support needs an AI button.

Easier TV

If the OEMs really want to make TVs simpler and more familiar to older crowds, they should sell more stupid televisions.

The elders are definitely in difficulty, but they are also the largest removals of viewers. In the United States, 64% of Americans aged 65 and over have a cable or satellite subscription, according to Pew Research Data.

The elderly used stupid televisions for decades. TVs that do not connect to the Internet can always access the streaming services via simple solutions, such as the streaming of sticks or the connection of a computer. With a stupid television, you don’t have to learn to operate software that varies between television brands, to think about updates or to worry about confidentiality. Intelligent televisions have presented concerns about the spying on the life of today’s television viewers without years. Stupid televisions could help protect the least informed without having to decipher long -written terms in printed tiny.

A silent television would also be cheaper, which would benefit the elderly with fixed income. Instead, LG offers an expensive intelligent television and large screen with integrated software that it can monetize.

Another angle than a television for the elders could take, which does not seem widespread with the easy television, is the attention of accessibility features which are easy to activate.

That said, many of the features I have described could appeal to adults who are under 65 years old. However, televisions targeting the elderly could be lucrative for companies like LG. The translated announcement of the company whose head office is to the company notes that the population of people aged 65 and over “exceeded 10 million at the end of last year, representing 20% ​​of the total registered population” in South Korea, according to data from the Ministry of the Interior and Security of South Korea. LG considers televisions for seniors as another potential emerging category, similar to its stanbyme range of giant tablets on wheels.

The elderly could benefit more from televisions with familiar interfaces, affordability and privacy than from a slightly modified TV with overload. However, with the amount of money made via advertisements and monitoring TV software, these features are of interest to OEMs.