EXCLUSIVE: Letterkenny And Shoresy Producer New Metric Media has made its second major strategic move in recent weeks, this time buying Kelly&Kelly, the comedy podcast specialist behind shows including award-winning sports documentaries. Broom doorhosted by comedian John Cullen.
Vancouver-based Kelly&Kelly was founded by Chris Kelly and Pat Kelly in 2016 and has gone on to produce series for CBC, iHeart, Audible, Warner Music and Sony, working with talent such as Maya Hawke, Rainn Wilson, Jason DeRulo, Anna Faris, William H. Macy and Doja Cat.
New Metric said the acquisition of Kelly&Kelly will allow it to diversify and create opportunities to collaborate with talent across television, film, podcasts, digital and live events.
Kelly&Kelly, meanwhile, will now move further into video podcasting and unscripted content alongside New Metric’s Stand-up & Podcast division launching in early 2025. The deal sees them join the New Metric team, effective November 1st.
“New Metric Media is the best in creating comedy and joining Mark and the team is an incredible opportunity for us to increase production and international distribution,” said Chris Kelly and Pat Kelly. “Podcasting is evolving and we’re very excited to create what’s next. »
New Metric Media founder and CEO Mark Montefiore said Chris and Pat Kelly were podcasting pioneers. “They have built a smart, profitable business by creating award-winning content that is recognized and consumed globally. These beauties will fit perfectly into New Metric’s creative culture that celebrates storytelling and innovative business models.”
The M&A Podcast closely follows New Metric’s investment in Good Walk Entertainment, the label run by former Comedy Central president Kent Alterman and former Comedy Central head of content and creative businesses Sarah Babineau, as first reported by Deadline.
While MIPCOM is underway, the New Metric team is in town. The Canadian company has two new half-hour comedies in the works, Hate the Player: The Ben Johnson Story And I kill the bearthe new series of Letterkenny creator, Jared Keeso.
