Legendary Entertainment has promoted the DI Mu longtime marketing director to the CEO of Legendary East, the Chinese promotion and marketing division of the studio responsible for supervising local campaigns for legendary titles and certain third -party outings. MU will directly report the legendary CEO Josh Grode.
“Di Mu was an invaluable member of Legendary East, playing an essential role in the execution of our local campaigns in China,” Grode said in a statement. “Her knowledge of the market, creativity and leadership makes her the ideal person to direct our next chapter in the region.”
MU joined Legendary East in 2016 and recently served as executive marketing vice-president. With more than two decades of experience in film marketing and media strategy, it has the reputation of one of the most effective champions of Hollywood IP in China. She directed marketing efforts for 12 legendary titles in China, total revenues of the local box office exceeding $ 1.34 billion. Recent campaigns include Godzilla against Kong,, Pokémon: Pikachu detectiveAnd Dune And Dune: second part. In 2024, Godzilla x Kong: the new empire became the most profitable imported film of the year in China and at the beginning of 2025, A minecraft film emerged as the most profitable Hollywood title in the country to date this year, when he continues his theatrical race.
“To bring some of the world’s greatest films to the Chinese public in a way that feels authentic and resonant has been a real privilege,” said MU. “As we go ahead, I am delighted to continue to fill our cultures and expand the leadership of Legendary by local insight and collaboration.”
His appointment also occurs while the legendary continues a solid sequence of sure. In 2024, the studio exceeded $ 20 billion at the global box office for life. Other positive measures for the studio include a management buyback of October 2024 which left the legendary to full ownership of its management team and the Apollo investment company.
The coming outings of the studio include the hybrid comedy led by Ryan Reynolds Animal friendsDenis Villeneuve Dune: Third partA Street-combatant Adaptation, a new Monsterverse entry and a film Alejandro G. Iñárritu without title with Tom Cruise. On the television side, the company is late Monarch: Inheritance of monsters (Apple TV +), Tomb Raider: The legend of Lara Croft (Netflix), Dune: Prophecy (HBO / MAX), Drops of God (Apple TV +), Vanda (Hulu), and You would do it too (Disney +, Apple TV +).
