It is a surprising sleeping blow of the summer of 2025 and no, they are not “KPOP demon hunters”

There are a lot of successful stories in the summer box office of the summer of 2025, as Lilo & Stitch crossed the billions of dollars, F1 has become one of the greatest original films of all time, and Weapons Had a remarkable weekend. However, Materialists was one of the most exciting success in summerBecause he exceeded expectations, proving that there was still an audience for romantic drameters. Although low -budget movies like Materialists Fleted the box office in the post-country era, the fact that it ranks as one of the 20 largest films in the summer with more than $ 85 million worldwide suggests that the market is more fruitful. Given the estimated budget of $ 20 million, Materialists is an unskilled success that will only continue to make profits thanks to digital and streaming.

A24 has had a rough 2025 so far, like films such as Eddington, the legend of Ochi, And Opus were all flops at the box office; Alex Garland‘s War was a success that failed to surpass his previous film, Civil warAnd Danny and Michael Philippou new horror film, Bring it back did not exceed their work on Talk to me. Materialists East The fourth most profitable film A24 of all time at the world box officeclassifying Everything everywhere at the same time, Civil war, And Talk to me. While these films have benefited from their gender components, Materialists Proven that the A24 could appeal to an audience whose needs have not been met by other studios.

“Materialists” are one of the greatest successes of the A24 of all time

While the A24 tried to call on a larger audience, Materialists Used an old -fashioned liberation model, which can have stored nostalgia among viewers. Materialists Builded on the authentic word of the publicBecause it was the ability of the film to rank regularly in the weekly paintings of the box office which gave it such longevity. This can be the result of its lack of competition, because summer was light on serious films made for an adult audience. While blockbusters like Superman, The Fantastic Four: First Steps, And Jurassic World Rebirth were in direct competition with each other, Materialists was the only option for romance fans. The film was also not inhibited by the speech prior to a launch of the festival; While films love Eddington And Opus had trouble succeeding after receiving mixed criticism at the festivals of Cannes and Sundance films, respectively, Materialists has become an event on which the public had to decide. Although the film has received criticisms for managing certain points in the plot, The controversy has not dissuaded the public from going out in the theater.

Materialists also managed to advance the career of their stars, because everyone had the opportunity to win a minor return. Chris Evans may have spent many of his post-Marque years to make streaming movies like Jamming And Ghostbut Materialists gave him the possibility of proving himself as a convincing dramatic interpret. Dakota Johnson Make a successful rebound after being supported for his work Madame WebAnd Pedro Pascal showed that he was a draw in independent films, even if this year Eddington And Bizarre the two sub-performées. Materialists was a truly original project It did not have an integrated audience, as even last year It ends with us had an audience among fans of the novel. While original horror movies like Weapons And Sinners The options were popular this year, the options have been sparse for other kinds of films.

Céline’s song “ materialists’ as a draw-office draw

There is a limited group of filmmakers who can draw an audience based solely on their name, and Céline song turned out to be worthy to join this list. Materialists benefited from being sold as the next film, “from the director of Past“” Who won a respectable $ 42 million worldwide and two Oscar price appointments. The song has become associated with romantic and serious films on human experience, and its audience is not only limited to moviegoers who are looking for any new A24 version; Materialists Had a real “aqueror effect” and won positive comparisons with the classics of the 1990s as You’ve got mail And Notting hill. Even if some experts thought that the most comical bands were misleading with regard to the tone of the film, the slightly disappointing cinemascore did not attenuate the enthusiasm it was encountered. Hopefully the success of the film will not only increase the anticipation of the next Song project, but will also inspire other studios to invest in the manufacture of romantic drameters.

Materialists is the rare hit that has succeeded in its own merits; He did not start a frankness, hiding a shocking touch like Weaponsoffering something nostalgic as Friday more bizarre Or The naked pistolor marketing as a “essential” premium screen experience as F1. Materialists Benefiting from the A24 release strategyLike skipping the obsolete “Limited Release” strategy helped create a period of conversation focused on the film; It is notably different from the A24 Sorry, babywhich has faded in darkness after having failed to develop properly. A24 had a hard time planning too many films towards the end of the year in order to be in consideration for the awards, but Materialists showed the value of simply making commercial pleasure, even if it also contained deeper ideas. In addition, while waiting for a whole month before Materialists Available for digital purchase has contributed to maximizing its profits, encouraging the viewers’ scheduits who did not seek it on the opening weekend. It is worth celebrating the success of films like How to train your dragon Or Supermanbut Materialists It was a devious success that showed a convincing model for industry in the future.