Kross Pictures is making a strategic jump in the India reality TV space, revealing a list of four unicated formats adapted from successful Korean originals, it was revealed on the Busan’s content and Asian cinema market.
The Seoul-Los Angeles-Mumbai production house, which has been operating in India since 2015, rotates its history established in the scripted content to exploit what executives consider as an increasing demand for innovative reality programming on Indian streaming platforms.
“India is one of the most exciting and dynamic content markets in the world,” said Hyunwoo Thomas Kim, founder and CEO of Kross Pictures. “After a decade of collaboration with Indian storytellers, I really believe that these formats not scripted in the world can find their most significant expression here.”
The reality of the company includes two meetings, a cricket -based competition and a series of survival reality. Directing the dating formats is “Love After Divorce”, a Korean success of seven seasons which follows 10 Indian divorced in search of the second chance of love and marriage. The format aims to destigmatize divorce while offering entertainment, by approaching what producers consider as evolving social attitudes in India.
The second entry of meetings, “Heart Signal”, adapts one of the most popular reality formats in Korea during its four -season race, with additional versions produced in China and Japan. The show places 10 young adults in a house shared for 30 days, participants communicating romantic interest through subtle clues rather than direct expression, while a panel of celebrities made comments.
Rounding the slate is a cricket reality TV show based on a Korean baseball format and a survival competition that mixes the dynamics of coïvé with physical and mental challenges.
“TV in India, a bad sector served, is at an inflection point,” said Sana Siddiqui, content manager at Kross Pictures India. “The public is no longer satisfied with the dramas or manufactured conflicts based on formulas. They want authentic, net and culturally rooted shows. ”
Founded in 2004 and formerly a subsidiary of Kakao, Kross Pictures built its Indian presence through adaptations of feature films, notably “Te3n” with Amicitabh Bachchan and “Jaane Jaan” from Netflix with Kareena Kapoor Khan, which has become one of the most watched Indian films of the platform in 2023.
The passage in a scenario reflects broader audience trends, in particular among viewers of the Z generation and the millennium which lead to the consumption of Korean content across India. The company simultaneously maintains its scripted development, with a Tamil language series based on a Korean webtoon which will start to shoot in December for a large Indian streaming platform.
“At Kross Pictures, our vision is to create unforgettable stories that resonate and connect with the public worldwide,” said Kim. “While we are extending to the unicated market, we remain attached to our mission to be a production house that unites cultures and promotes a significant oriental exchange by cinema, television and digital media.”
