Streaming services, social video platforms and connected TV are poised to dominate screen revenue growth in Asia-Pacific through the end of the decade, even as traditional TV continues its structural decline, according to Media Partners Asia’s new Asia-Pacific Video & Broadband 2026 report.
The Singapore-based research firm forecasts that total screen revenues in the region will reach $196 billion by 2030, with compound annual growth of 2.8% between 2025 and 2030. All of the net growth will come from online video, which is expected to grow at a CAGR of 7% over the period.
Premium video on demand – encompassing both subscription and ad-supported models – will generate an estimated $12.5 billion in additional revenue between 2025 and 2030, reaching $52 billion by the end of the decade. Japan, China and India will lead this growth, followed by Australia, South Korea and Indonesia.
India is expected to overtake China as the largest SVOD subscription market by 2030, reaching 358 million individual subscriptions. However, premium VOD revenue in India – including subscriptions and advertising – will remain 4.5 times lower than in China and 2.5 times lower than in Japan, reflecting lower average revenue per user (ARPU).
User-generated revenue and social videos are expected to grow even more significantly, adding $11.4 billion to reach $44.5 billion by 2030. This makes creator-led platforms the biggest growth engine in the Asia-Pacific film economy, according to MPA’s annual industry assessment.
Traditional television, meanwhile, is facing a decline in cumulative revenue of $8 billion over the same period, due to continued weakness in linear advertising and pay-TV subscriptions. China, Japan and India will be responsible for almost 70% of this contraction, while Australia and Korea will contribute more than 15%.
Connected television has become an engine of structural growth in the region. MPA estimates that the number of CTV households in the Asia-Pacific region, excluding China, now stands at nearly 160 million and is expected to add nearly 100 million more by 2030. Japan, India, South Korea, Indonesia, Thailand, the Philippines and Australia have the largest installed bases. The move to big screen viewing dramatically improves engagement, pricing power and advertising returns.
Market concentration is increasing among online video platforms, with the top 15 accounting for 58% of total online video revenue in 2025. ByteDance’s YouTube, Douyin and TikTok and Netflix lead the pack, alongside strong domestic champions including JioHotstar and U-Next.
Japan and India emerge as the two largest contributors to incremental video and streaming revenue growth outside of China, albeit through different dynamics. Japanese growth is driven by higher average revenue per user, supported by higher pricing levels, local content and sports differentiation. India’s growth remains more volume-driven, but is increasingly supported by monetization upgrades, ad-supported offerings, anticipated ARPU increases after 2026, and growing use of CTV.
Premium AVOD revenue is expected to grow from $8 billion in 2025 to more than $12 billion by 2030, led by India, Japan and Australia, followed by South Korea and Indonesia. Platforms in the region are raising prices, introducing premium products, and bundling premium sports and local content.
User-generated and social video platforms remain the biggest beneficiaries of the growth in online video advertising. Outside of China, ByteDance’s YouTube, Meta and TikTok account for the majority of additional spending. In China, Douyin, Kuaishou and Tencent dominate the market. Short-form platforms are also moving towards episodic consumption, with micro-fiction emerging as a measurable revenue category in China and expected to gain relevance in India, Indonesia, Japan and Thailand.
AI-powered tools are deployed for content development, localization, post-production and marketing, reducing unit costs and speeding up production time. MPA notes that this dynamic will reinforce scale advantages and favor platforms with large libraries and diverse monetization strategies.
“The value is decisively shifting towards streaming, social platforms and CTV-led monetization,” said Vivek Couto, CEO and executive director of Media Partners Asia. “Markets with scale, pricing power, and strong local content ecosystems will continue to outperform, while the traditional TV economy faces long-term structural erosion. What differentiates the winners in this cycle is not just volume, but the ability to monetize premium, sports-anchored experiences, high-quality local programming, emerging formats such as micro-dramas, and increasingly through the efficiency of AI throughout the content value chain.
