“In the form of an automobile circuit”: on the Champs-Élysées, Renault reinvents its showroom in “parade”
“More than 15 years that we have not set foot here,” said Jean-Baptiste and Karine. The two Savoyards, staying in Paris in early September, remember Formula 1 long exposed to 53, avenue des Champs-Élysées (VIIIE). That day, they don’t know it, but they are among the first visitors to discover the “Renault parade”. After three years of work, the brand returns to the Parisian artery, and presents, in place of the Renault workshop, a “new generation flagship”.
The teams of the French car manufacturer left the doors of the glass facade ajar a few days before its inauguration, scheduled for Wednesday, September 17. Big fan of the brand, Nono, Portuguese tourist, took advantage of it. “The interior is very modern and impressive,” he notes. Arnaud, this Norman passionate about cars is already trying the store’s digital tools. He was seduced by the structure “in the form of an automobile circuit”, he describes.
