Ignoring Trump’s threats, Europe strikes Google with a fine of 2.95 billion euros for the Adtech monopoly

Google may have escaped the most serious consequences in its last antitrust fight with the United States Ministry of Justice (DoJ), but the European Union is still targeting the research giant. After a short time, the European Commission announced a substantial fine of 2.95 billion euros ($ 3.45 billion) concerning the anti -competitive advertising practices of Google. This is not the first big fine of Google in the EU, and it will probably not be the last, but it is the first time that European leaders could face a return from the American government for having prosecuted Big Tech.

The case stems from a complaint filed by the European Council of Publishers in 2021. The EU survey which followed determined that Google illegally preferred its own advertising display services, which rendered its GOOGLE AD EXCHAGEN (ADX) market in European advertising space. Consequently, the competition indicates that Google was able to charge higher costs for its service, with regard to fair competition since at least 2014.

A fine of 3.45 billion dollars would be an amazing amount for most companies, but Google’s revenues have never been higher. In the second quarter of 2025, Google made a net profit of more than $ 28 billion on almost $ 100 billion in revenues. The European Commission does not stop with financial sanctions. Google has also been ordered to put an end to its anti -competitive advertising practices and to subject a plan to do it within 60 days.

“Google must now offer a serious remedy to respond to its conflicts of interest, and if it does not do so, we will not hesitate to impose strong appeals,” said the executive vice-president of the European Commission, Teresa Ribera. “Digital markets exist to serve people and must be based on trust and equity. And when markets fail, public institutions must act to prevent dominant players from abusing their power.”

Google will not accept the decision as it is currently able – the management considers that the committee’s decision is wrong and that they plan to appeal. “”[The decision] Imposes an unjustified fine and requires changes that will injure thousands of European companies by making them more difficult for them to earn money, “said Google’s regulatory affairs chief Lee-Anne Mulholland.

Hard rhetoric of us

Since his return to the presidency, Donald Trump has taken on a renewed interest in defending large technologies, probably stimulated by the political support of heavyweights in AI and cryptocurrency. The administration has imposed significant prices on Europe and Trump recently urged the EU for plans to set limits for the conduct of American technological companies. This did not prevent the administration from putting technology at home at home. After having publicly castigated the CEO of Intel and threatened to retain the financing of fleas and science act, the company granted the United States a 10%participation.