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With “Stranger Things” featuring a Hawkins float and Peyton Manning’s Omaha Productions doing a commercial run at the event this year, the 99th annual Macy’s Thanksgiving Day Parade kicks off the holiday season with massive balloons, floats and wild performances from Busta Rhymes, HUNTR/X of “KPop Demon Hunters,” Cynthia Erivo and other artists.
The Macy’s Thanksgiving Day Parade takes place in Manhattan, New York on Thursday, November 27. The parade begins at 8:30 a.m. ET/5:30 a.m. PT on NBC and Peacock – which features a new multicam view of the festivities.
Since Macy’s Thanksgiving Day Parade airs on NBC, the parade is also available online with web-based cable alternatives, like DirecTV – which starts at $49.99 for the first month of service ($89.99/month) and offers a 5-day free trial for new subscribers.
NBC is also available online with a subscription to Hulu + Live TV and Sling Blue (depending on your local TV market). Additionally, the Macy’s Thanksgiving Day Parade is streamed live on Peacock for subscribers only.
Not a subscriber? You can purchase the parade live stream starting at $10.99/month for the ad-supported plan, or $109.99/year when you sign up for an annual subscription here. Plus, you can go ad-free for $16.99/month, or $169.99/year for the annual plan.
In addition to the Macy’s Thanksgiving Day Parade, Peacock is home to hit movies and television shows, such as “Jurassic World Rebirth,” “Bad Guys 2,” “Nobody 2,” “How to Train Your Dragon” (2025), “Love Island USA,” “Bel-Air,” “The Traitors,” “St. Denis Medical,” “Stumble,” “Saturday Night Live” and others. It also features sports leagues including the NFL on NBC and “Sunday Night Football,” NBA on NBC, Premiere League, PGA, NASCAR, IMSA, Big Ten Football and others.
The parade features 34 massive balloons, 28 oversized floats, 11 marching bands from across the country, 4 stylish balloons, 33 silly clown teams, 9 high-energy performance groups and 14 trained specialty units. It also features 28 musical performances from top recording artists, including Busta Rhymes, HUNTR/X of “KPop Demon Hunters,” Ciara, Cynthia Erivo, Gavin DeGraw, Lainey Wilson, Teyana Taylor and others. Learn more about the Macy’s Thanksgiving Day Parade here.
Starting at 8:30 a.m. ET/5:30 a.m. PT, the 99th annual Macy’s Thanksgiving Parade airs on NBC via DirecTV and streams live on Peacock.
