1998 was the year of killer space rocks which came to destroy the earth. “Deep Impact” was more convent and invested in complex human emotions and slow preparation with the inevitable. The filmmakers consulted several scientists to make it as precise as possible scientifically possible. It was the full opposite of the ass kick by waving the American “Armageddon” of the director Michael Bay, who is not exactly known for his subtlety.
The two films are splashes on rotten tomatoes and have not received the best critical response. Even the star of “Armageddon” Ben Affleck himself ransacked the absurd intrigue of his own film on the famous hilarious DVD comment: “I asked Michael why it was easier to train oil drills to become astronauts than to train astronauts to become oil drivers, and he told me to close the F ***”, he said. The film focuses on civilian oil drivers who embark on a convoluted mission to unravel a hole and drop a bomb in an asteroid heading towards the ground. Affleck has also made fun of the unpleasant romanticism of the film of conservative values of the blue passes:
“Bruce will tell the guys that they have done a bad job to build the drilling tank. You see, it is a salt of the Earth’s guy, and the Nasa’s nerds do not understand his salt of the earth. His humble ways. As, in a way, they can build rockets, but they do not understand what makes a good transmission!”
Bruce Willis also had problems with “Armageddon”, mainly the lack of character development and visuals inducing the boost. Despite these criticisms, “Armageddon” became the first hit at the box office this summer, totaling more than $ 500 million worldwide compared to “Deep Impact”, which has made just over $ 300 million (via the Mojo box office). Part of this success has to do with an exceptional outdoor marketing campaign that has caused a panic across the city.
The posters put a giant hole in the size of an asteroid in local buildings
Before the explosive summer of 1998, giant posters promoting “Armageddon” hung on the sides of the buildings in Los Angeles, Chicago and Las Vegas. The posters corresponded to the architecture of the building itself. There was an illustration of a huge gaping hole in the middle, as if an asteroid had just tears it. Behind the hole was a bright blue sky, allowing you to “see” through the wreckage. If you were driving in the street, you should make a double socket because it looked so realistic.
The Hollywood Reporter underlines that this giant replica of a destroyed building would never have been approved after September 11, but before that, it was apparently “the speech of the city”. It is a noisy, flashy and attracting attention – exactly like what “Armageddon” by Michael Bay turned out to be. But above all, “it was very intelligent and showed an excellent way to use outdoor campaigns,” said Russell Schwartz, former president of the new theatrical marketing line. “Most of the outdoors [marketing] is wasted because they essentially take the poster and blow it up, “he continues. The marketing team” Armageddon “has looked into the show of the genus catastrophe by making the poster as 3D and shocking as possible. It allowed the public to imagine what an apocalypse triggered by the asteroid.
In a Facebook group dedicated to the old architecture of Los Angeles, the fans remembered advertisements, saying that “many cars stopped on the road” or that it caused traffic, especially on the 405 inter -retatic in Los Angeles. It was an infallible way to make sure that the future public would not miss anything about the next summer outing.
