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Netflix (NFLX) is one of the most watched stocks by Zacks.com visitors in recent times. So it might be a good idea to look at some of the factors that could affect the stock’s short-term performance.

Shares of the Internet video service have returned -5.5% over the past month, compared with the +0.6% change in the Zacks S&P 500 composite. The Zacks Broadcast Radio & Television industry, which includes Netflix, has lost 3.7% in that time. Now the key question is: where could the stock be headed in the near term?

Although media reports or rumors about a significant change in a company’s business prospects usually cause its stock to trend and result in an immediate price change, there are always some fundamental factors that ultimately determine the buy-and-hold decision.

At Zacks, we prioritize evaluating the change in a company’s future earnings projection above anything else. Indeed, we believe that the present value of its future earnings streams is what determines the fair value of its shares.

We essentially look at how the sell-side analysts covering the stock are revising their earnings estimates to reflect the impact of the latest business trends. And if earnings estimates rise for a company, the fair value of its shares rises. A fair value above the current market price attracts investor interest in purchasing the stock, causing its price to rise. This is why empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock price movements.

Netflix is ​​expected to post earnings of $0.55 per share for the current quarter, representing a year-over-year change of +27.9%. Over the past 30 days, the Zacks Consensus Estimate has remained unchanged.

The consensus earnings estimate of $2.53 for the current fiscal year indicates a year-over-year change of +27.8%. This estimate has changed by +0.6% over the last 30 days.

For the next fiscal year, the consensus earnings estimate of $3.21 indicates a +26.9% change from what Netflix was expected to report a year ago. Over the past month, the estimate has changed by +0.6%.

Backed by a strong external audit history, our proprietary stock rating tool, the Zacks Rank, offers a more conclusive picture of a stock’s near-term price direction because it effectively harnesses the power of earnings estimate revisions. Due to the size of the recent change in the consensus estimate, as well as three other factors related to earnings estimates, Netflix has a Zacks Rank #3 (Hold).

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