Hailey Bieber, the woman you are. After launching its Skin Care brand, Rhode, in 2022, Bieber officially created a billion dollars. On May 28, Elf Beauty announced its agreement to acquire Rhode as part of an agreement of $ 1 billion.
“Elf Beauty found a disruptor sharing the same ideas in the Rhode,” said Elf President of Elf, Tarang Amin, in a press release. “Rhode further diversifies our portfolio with a fast growing brand that makes the best of prestige accessible. We are delighted with the ability of Rhode to break the beauty barriers, by aligning ourselves fully with the vision of Elf Beauty to create another type of business. Rhode is a beautiful brand which, in our view, is ready to growth in the rocket. ”
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Sharing the big news on Instagram, Bieber thought about the trip to develop Rhode in the beauty phenomenon that it is today. “I have always had big dreams for the company, and the most important thing for me is to continue to bring rhode to more spaces, places and faces on a global scale,” wrote Bieber. During the acquisition, she will assume the role of creative director and chief of innovation of the Rhode as well as of strategic advisor of Elf Beauty.
Rhode assessment at $ 1 billion is well deserved. Paptide lip shades with lip hiding places and everything else, all products were instant winners. In April, Fashion business said Bieber explored a sale and the brand could be bought for more than a billion dollars.
He is sure to say that it was a big month for Bieber. This news comes in the heels of the announcement of Rhode last week that it would extend to Sephora later this year. “We are excited to share that the Rhode skiing and hybrid makeup Rhode collection organized by Rhode arrives in Sephora this fall,” wrote the brand account on Instagram. “From the first day, we were our dream of providing effective and intentional skin care and beauty care to as many people as possible. We are very happy to associate ourselves with Sephora to help us bring the world of Rhode to more people and to extend our global community. ”
Between the sale of her brand, she Vogue Cover, and the brand entering Sephora, Hailey Bieber is reserved and occupied.
