To tease its new phone, Google dipped on Apple – and supported it for Snoop Dogg.
In a new advertisement for the Pixel 10 smartphone to come, Google fired at the delayed launch of Apple from its AI features. Apple announced a “more personalized” SIRI, “more personalized, propelled by Apple Intelligence at the World Developer Conference in 2024, but has not yet deployed the functionality.
“If you buy a new phone because of a feature that” arrives soon “, but it has been” to come “for a full year, you could change your definition of” soon “- or you could simply change your phone,” said the announcement of the ad.
The announcement then flashed the text, “ask your phone more”, as well as the launch date of August 20.
With the camera with jet black phone, Google’s announcement spoke of the elegant futurism of the previous Apple campaigns. The company’s suburbs collected its ad to Dr. Dre and Snoop Dogg “The Next Episode”. Neither Apple nor Google responded to requests for comments.
Apple launched its official AI offer, a series of features called Apple Intelligence, in 2024. Some of the features announced at WWDC were included in iOS 18, which launched in September. Others, like Siri integrations for Apple Intelligence, have never come.
In March, Apple officially announced that it delays the overhaul of Siri, a rarity for the company.
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“It will take us more time than we thought to offer these features and we plan to deploy them in the coming year,” spokesman Jacqueline Roy told Apple blog not affiliated to Daring Fireball at the time.
Apple also made a private YouTube advertisement which showed Bella Ramsey using the still unpublished Siri features. Apple is now faced with a trial on how he announced the features of the AI on the iPhone 16.
The CEO, Tim Cook, gave an update on the status on the revised SIRI during the call of Apple’s winnings last week.
“We are progressing on a more personalized Siri, and we expect to publish the features next year,” said Cook.
