Google has built an extremely successful business around the idea of putting announcements in the search results. Its most recent quarterly results have shown that the company had made more than $ 50 billion in research advertisements, but what happens if AI becomes the dominant form of finding information? Google is preparing for this possibility by testing Chatbot ads, but you will not see them in Gemini Ai from Google – at least not yet.
A Bloomberg report describes how Google started working on a plan in 2024 to adapt adsense announcements to a chatbot experience. Usually, Adsense ads appear in research results and are dispersed on websites. Google carried out a small test of chatbot advertisements at the end of last year, in partnership with certain AI startups, including AI IASK research applications and lining.
The tests must have been going well because Google now allows more Chatbot manufacturers to register in Adsense. “Adsense for research is available for websites who wish to display relevant announcements in their AI conversation experiences,” said a Google spokesperson.
If people continue to move on to the use of AI chatbots to find information, this adsense expansion could help support profits. There is no suspicion of advertising in the own Google Gemini chatbot or research in AI mode, but the day can happen when you do not get the own experience without advertising.
A path to profit
Google runs to make up for Openai, which has a substantial advance in Chatbot’s market share despite the recent growth of Gemini. This has led Google to freely provide some of its most competent AI tools, in particular in depth of research, Gemini Pro and the Video VEO 2. Video generation. There are limits to the quantity that you can use most of these features with a free account, but it must cost on Google a cash cargo.
