California Governor Gavin Newsom is launching a major advertising campaign to persuade voters to support his initiative aimed at reshape the districts of the State Congress Before the middle of 2026.
The Democratic Governor made his debut on Tuesday two advertisements on social networks – partly at least nine places scheduled for this week – while advertising war on proposal 50 begins seriously. The measure would allow Newsom to restart the districts of the California congress, potentially neutralizing the advantages of the GOP expected from the new republican lines of Texas.
“This is an approach to shock and awakening. It is not the media campaign of your grandmother where you make a carpentry announcement and put it on all platforms. We live in a very different media environment,” said Sean Clegg, a main strategist from Newsom, said Politico.
Ad Blitz is part of a multifaceted campaign which should cost around $ 100 million, according to NBC News. Although the spots take place on television and digital platforms, the initial objective is likely to be on YouTube, recognizing the evolution of media consumption habits and the Cost increase TV advertising in California.
The first announcement, entitled “Lightning war“, Attacks President Donald Trump directly, accusing him of” following the dictator’s game book “and highlighting his administration Aggressive immigration application And University Reachges. The announcement is a direct call to the large democratic base of California and frame offers it 50 as a chance for voters to arrest Trump.
The second announcement, “Emergency», Presents Sara Sadwani, commissioner of the state independent red -cutting panel, and is addressed to the self -employed. She points out that the new cards are temporary.
“Trump’s plan to fake the next elections is an emergency for our democracy,” said Sadwani.
The two advertisements end with the slogan, “save democracy in the 50 states”.
Newsom himself does not appear in the first two places, but a third announcement It made his debut on Tuesday focuses strongly on him. According to Politico, future advertisements will present other national democratic personalities, similar to the strategy used in the 2021 Effort reminder.
Related | Gavin Newsom dishes why he parodies Trump’s style
But the opposition to Prop 50 is Already repel. First protect the voters, who is funded by the mega-donator of the GOP, Charles Munger Jr., published an announcement representing the voting measure as a threat to the Independent Rediscovery Commission in California, which voters approved almost 20 years ago.
Munger has already contributed More than $ 20 million in the campaign and plans to spend more. His group argues that a vote against Prop 50 protects the commission and preserves the voters’ trust.
The issues are unusually raised for an out -of -year election. Californian Democrats consider the initiative as a counter Gop Gerrymandering in Texaswhich could result In the addition of five GOP seats in 2026, with the Missouri likely to follow the step.
Clegg said advertisements are designed to resonate with voters from the Democratic base by highlighting Democracy threats and Trump’s Trump.
“The thing of democracy is cutting because Trump has now exceeded,” he said. “It’s no longer theoretical.”
The Newsom campaign raised more than $ 13.2 million from August 11 to 31. And his social media tactics –mocking Trump’s style, the attractive style of attention – has received an increase in engagement, its press account with 500,000 new subscribers and more than 480 million impressions since August 1.
With nearly $ 10 million already reserved by opponents, the special elections on November 4 should become one of the most expensive and monitored campaigns at the end of the year of the country.
Newsom is betting that its aggressive advertising strategy and high -level messaging can mobilize democrats and reshape the California congress card – exceeding it at the center of a national confrontation and squarely in the minds of voters.
