new York
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Despite the property of different companies, Oreo and Reese bow before the fan requests and publish a sweet collaboration.
Oreo, held by Mondelēz International, and Reese, which is part of the Hershey company, have two new treats that combine the flavors of the two snacks. The team teams between rival companies are rare, and this marks a notable alliance after the attempt to take control of Mondelēz de Mondelēz de Hershey at the end of last year.
But the two companies could use a boost because consumer demand for indulgent food has been lower for some time. Mondelēz reported a 3.5% drop in North American sales in the second quarter on Tuesday on Tuesday. Hershey is expected to publish his income on Wednesday morning.
Companies think that the mashup could generate excitement because other limited publishing products have generated impulsive purchases at the grocery store. And there is already a momentum for this particular pairing: consumers have requested a partnership for a “number of years”, according to Dan Mohnshine, vice-president of the marketing of American confection for Hershey.
“Essentially, what consumers often start to rifle on social networks is” what would go very well in a Reese Cup? “The main mark they still mention many times is Oreo,” he told CNN.
The first creation is a cup of Oreo Reese, which replaces typical chocolate on a cup of reese for oreo milk chocolate and white cream. It is then filled with peanut butter and Eno cookie crumbs.
The treat is a permanent addition to the Reese programming, coming in standard size, king and miniature. They struck us in September with the presale from August 18 on the Hershey website.
On the Oreo side, the brand reissues a version of a 2014 cookie which used the peanut butter from Reese, which was “extremely successful”, according to Michelle Deignan, vice-president of Oreo Us in Mondelēz. The new one has Oreo cookie crumbs in the garnish.
“What we have seen since 2014 is that consumers beg us to bring this product back,” she said to CNN, stressing that Tiktok users frequently open Oreo cookies and suffocate them with Reese peanut butter.
Oreo Reese’s cookies take place in September during last supplies, then returning definitively in January 2026. A presale begins on August 18 on the Oreo website.
The unusual combination arrives at a difficult time for confectioners. Consumers reduce discretionary expenses because the growth of GLP-1 products harms the demand for snacks. Hershey recently announced that he was doing hiking prices in the “two -digit range” due to the increase in cocoa costs.
The “double punch of two popular products will draw the attention of consumers,” said Neil Saunders, director general of globaldata retail sales. Oreo has teamed up last year with Coca-Cola for a cookie based on soda syrup, part of its strategy aimed at stimulating sales with limited stunts-and Coca-Cola has also introduced an Oreo coke in limited edition.
“The growth of volume in most of the categories of grocery store being stable to negative, all packaged consumer products companies are looking for opportunities to create new and interesting products that make consumers buy,” he told CNN.
