ESPORTS MOUTONONS – Lucrative fund of Solana Tokens propels G2 ESPORTS to historical profits 2024
At the beginning of 2024, G2 sold its soil tokens for a total amount of 16 million euros
The samurai are doing well. In its 2023 financial report revealed on April 7, 2025, the G2 Esports portfolio company announced something unusual – undoubtedly unprecedented – in the modern esports ecosystem: an estimated net profit of 9 million euros. If it is confirmed, this incredible success would be attributable almost entirely to the strategic resale of Solana (ground) tokens, a popular cryptocurrency. In December 2023, the organization had constituted a wealth of soil chips – with a total value of 3.2 million euros at the time of the acquisition – by various partnerships and marketing activations.
Taking advantage of a peak in the ground value at the beginning of 2024, G2 sold the tokens for a total of 16 million euros. This unique – but massive sale – has earned the club a attractive capital gain of the eyes. With this, G2 has strengthened its financial autonomy and has placed itself in an extremely favorable position – in particular compared to the other teams of Espace Esports. An intelligent decision, well in a state and financially opportunistic, has implemented the easier organization in the years to come.
A resilient model in a declining industry
By achieving a profit in 2024, G2 has proven an exception to the rule of loss of loss to which all other Esports organizations remained ardently devoted. The financial agitation of 2023 struck the sector hard, leaving almost all the teams that find it difficult to maintain financial stability. Many have announced staff reductions or internal restructuring, left in shock while major brands reduced links with space.
As exterior sponsors have cut marketing budgets, organizations also had to combat the reduced income from publishers. With the rapidly changing space, Riot Games, Blizzard Entertainment and other leading esports publishers have gone to variable income sharing models that have equaled the majority of team income to sports or commercial performance, rather than being guaranteed.
Key indicators. Credit: Estports de Mouton
Although it was in the dark in 2024, the G2 portfolio company finished 2023 with an operating deficit of 1.9 million euros, explained in particular by a delay in certain debtors (the receivables of the publishers were ~ 1.7 million euros) and the continuous increase in payroll costs (approximately 2 million euros compared to N-1). In 2023, G2 holding 25 million euros in a income crest, an increase of 10% compared to 2022, supported by some basic income engines: the organization experienced an 80% increase in digital income, with overall merchandising income increased by 81% to 1 million euros, and an improvement in the competitive results of the tournament raised the tournament of the tournament of 673,000 € to 2.5 million € euros.
Sponsorship and international expansion: stability and ambition
In 2023, sponsorships remained the main source of income for G2 (more than 50%; at least 13 million euros), driven by faithful sponsors in the spaces of Paris and skin negotiation. Despite the lamentable economic climate in space as a whole at the time, G2 managed to sign new agreements with Mastercard, M88 and Jagermeister while renewing several existing contracts. The team also continued its competitive expansion on the North American market with G2 Inc, a subsidiary focused on titles like Valuation,, Call of duty,, Rocket leagueAnd Sim Racing which generated 5 million euros in income and 1.5 million euros in profits for the company Holding, according to our estimates.
G2 League of legends Closed near the profitability threshold (+ € 5,000), with a turnover estimated at 2 million euros (up 107,000 from 2023) – another positive trend helping to compensate for the increase in costs in the midst of increased instability. By consolidating all the G2 subsidiaries, the group reached almost 30 million euros in 2023 – a figure confirmed by G2 when it contacted for comment.
2023, surprisingly, did not weaken the financial structure of G2. Although their success was motivated by an exceptionally successful cryptocurrency sale – unlikely to be reproduced in the future – he has demonstrated an ability to identify, take advantage of and execute financial opportunities outside the competitive esports space. While many Esports organizations are struggling to achieve sustainable commercial models, G2 has proven itself, in all areas, as one of the best examples in the West.
Head photo credit: G2 ESPORTS
– Dyme –
– Arsh Goyal (publisher) –
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