ESPN details the new streaming service, reworked application before the launch of Thursday

After months of lifting – and years of planning, strategic acquisitions and seismic modifications to a consumption foundation on which it is built – ESPN will launch its new direct consumer streaming service Thursday, as well as a reconfigured application to bring customers to experience sports and programs they paid.

The network that goes directly to consumers reflects a significant change in its long -standing strategy and the reflection of rapidly evolving consumption habits.

During a multimedia event on Tuesday, ESPN managers described prices and subscription options, as well as details on the new features available via the application.

Among the notable details:

• Access to 12 networks related to ESPN for live games and other programs, thanks to monthly subscription fees of $ 29.99 (or authentication of access fans who are already paying via cable or cable subscriptions – at launch, ESPN has distribution / authentication agreements with charter, Directv, Hulu, Fubo and Verizon subscribers).

• When you watch a game on the application, you can “repress” the video and reveal tabs to access statistics, key games, fantastic information (if you play games on the fantastic ESPN platform), an ESPN BET integration (if fans have an account) and a “shop” tab in partnership with fanatics.

• “Greens”, a Verical Tiktok-Iister video product that will feed the highlights of users, viral clips and social content.

• “Sportscenter for you”: the disagreement by Ai Powered personalized with individual fans, which will be executed in the “green” flow.

• Multview when you watch live games via the ESPN application (the fans already get it via Appletv and YouTube TV, among others).

(Photo: Mike Windle / Getty Images for ESPN)