Deaplaneta Entertainment and Chinese Licensing and Merchandising Company, the company Alpha Group, which is also producing content for children and family, signed an agreement to jointly relaunch the animated series Bernard worldwide.
The television series animated without dialogue on a clumsy polar bear called Bernard, was launched for the first time outside Spain in 2006 and won fans at home and internationally, with the character known as the name of Backkom in Asia.
Deaplaneta Entertainment announced the partnership before the Annecy international animated film festival next week where the company will be in effect on the MIFA market.
The company has acquired the Bernard IP in 2023 when he bought the catalog of the children’s content company based in Madrid, BRB International, as part of an agreement including dissemination rights and operating licenses for a number of popular animated programs.
Before the agreement, the Alpha group had acquired Chinese rights on the Bernard IP and produces three feature films devoted to the polar bear and those around him: Backkom Bear: Agent 008 (2017), Backkom agent: Kings Bear (2021), and Backkom Bear: Mission Mars (2024).
Under the agreement with the Alpha group, Deapllaneta Entertainment, the owner of all Bernard-The content linked previously produced by BRB International on Western markets, will distribute both new seasons and future productions created around the Bernard mark outside of Asia.
The agreement also includes global distribution in Western countries by DEAPLLANETA Entertainment of the new animated feature film Bernard: Mission Marswho experienced a successful theatrical release in China.
Alpha Group is one of the best content companies in the family and Chinese children, with other credits, especially Defenders of Petronix,, Super wings,, UTPAN. And Quantum hero: Dinoster.
Bernard is currently broadcast in more than 180 countries via linear channels such as Disney Channel, Cartoon Network, Televisa, BBC, Televisión Española, Kika, M6 / Gulli, Nickelodeon and Canal Panda, as well as VOD platforms such as Netflix, Amazon Prime Video, Rakuten and Hulu.
He also gained in digital traction with a dedicated Bernard Channel YouTube, which as a base of 6.7 million subscribers; A total of 2.648 billion views and a monthly audience of two million.
IP Bernard has also generated license partnerships with Universal, Ravensburger, Famosa, Panini, Clementoni, Warner Bros. and Comansi, among others.
“”Bernard has reached unmatched global maturity. Deapllaneta Entertainment and Alpha Group are happy to offer new content to fans of this unforgettable character, “said Carlos Biern, director of content and media of Deapllaneta Kids & Family.
