Cultivate a garden, more Roblox innovation Awards 2025 winners revealed

The Roblox Innovation Awards 2025 unveiled its winners during a ceremony at San Jose Civic Theater on Saturday with many honors of several of the most popular games of the platform, including “Grow a Garden” and “99 Nights in the Forest”.
Part of the 11th annual Roblox Developer conference, the RIAs of this year were organized by the head of the Roblox developer community, Justin Sousa (widely known as “Jparty” to Roblox users), and launched with a few words from the CEO of Roblox, Dave Baszucki.
The RIAs took place at the end of the Roblox Developers conference this year, during which Roblox made several major announcements, including new safety tools and “moments” feature.
See below for the full list of winners announced during the Roblox Innovation Awards 2025.
Developer categories:
- Best Creator UGC: Yourius
- Best video star: Waffletrades
- Best creative direction: flying a brain
- Better use of technology: dead rails
- Better use of audio and voice: cut it
- Best studio: Division point
- Best original UGC: very white knitted-knittings heater
- Best plugin: Moon Animator 2
Experience categories:
- Best new experience: cultivate a garden
- Best adventure experience: 99 nights in the forest
- Best party and occasional experience: the world of Dandy
- Best OBBY experience and platform: Regetevator
- Best survival experience: abandoned
- Best role playing experience and avatar SIM: Brookhaven
- Best puzzle experience: teamwork puzzles (Obby)
- Best race experience: NASCAR + Driving Empire
- Best sports experience: basketball: zero
- Best strategy experience: Dead Rails
- Best action experience: Blox Fruits
- Best shooter experience: rivals
- Best RPG experience: world // zero
- Best horror experience: 99 nights in the forest
- People’s choice: cultivate a garden
- Builder: Cultivate a garden
- Most simultaneous user: Cultivate a garden
Brand categories:
- Best use of immersive marketing: Elf Up!
- Best collaboration: NASCAR + Driving Empire
- Best use of IP (FKA Best Brandhed Experience): SpongeBob Tower Defense




