Almost five years after Cindy Holland has left her post as the chief of the originals for Netflix, she is in charge of another major streamer in her role of president of consumer directly for Paramount, supervising the streaming platforms of the newly acquired company, Paramount + and Pluto TV.
During a press conference of the new leadership of Paramount after the merger of Skydance held on the Paramount lot in Los Angeles, Holland made its first public comments on the original strategy of Paramount +.
“We want to entertain all audiences around the world on Paramount + today,” she said. “We have a very good base, which is the Taylor Sheridan universe. We also have incredible CBs the next day, live sports, many cable networks, deductibles like Star TrekSo many series. We seek to develop this and to make sure that we offer programming for everyone not only occasionally, not only for the only thing, but I hope, a daily habit for all audiences. »»
The CEO of Paramount, David Ellison, stressed that the budget for the originals in streaming would be increased but would not specify in how much.
The first major movement of Paramount for Paramount + was not on entertainment but on the live sporting side with a UFC agreement of $ 7.7 billion. Many most successful original series of Paramount +, such as Taylor Sheridan or the Star Trek franchise. On the other hand, the CBS series, which broadcasts on Paramount + the next day, has a female attraction.
Holland is known for her 18-year-old mandate in Netflix, including nine years as vice-president of the original content, during which she directed the boom in streamer to an original programming leader with programs such as House of Cards, Orange is the new black, Bojack Horseman, Grace and Frankie, Narcos, making a murderer, Stranger Things, The Crown, Ozzk, Big Mouth, Russian Doll, And The Queen’s Gambit.
The Holland team is led by two leaders with whom she had worked at Netflix and more recently at Sister: Efrain Miron which will serve as an EVP, head of the content strategy and license, DTC, and Jane Wiseman, EVP, chief of originals, DTC.
Paramount + was largely in a model of detention in the past year without new Greenlights series, with the exception of existing franchises such as Sheridan Yellowstone and Dexter of Showtime and other series of Sheridan and his longtime collaborator David Glasser of 101 studios.
