Celebrities love claw clips inspired by the 90s of Emi Jay – now the founder predicts the next trend of nostalgic hair
Back with your hair! Kendall Jenner,, Hailey BieberAnd Selena Gomez have all jumped on the revival of the 90s claw clip – a look once emblematic by Kate Hudson,, Julia RobertsAnd Jennifer Aniston – Thanks to Emi Jay.
Founded by Julianne Goldmark, the brand has become a Go-To for it-girls wanting to sweep the hair in seconds while making a chic statement.
“It was so special to see clips of claws come back to the way they did it, especially since they are part of Emi Jay’s DNA,” Goldmark told and.
The 30 -year -old entrepreneur sees his clips, bands, pins, bows and wheelbarrows like little jewelry for your hair and the final touch that makes any pop outfit.
“Hair accessories are like your pair of small gold hoops. They bring everything together, even with jeans and a T-shirt. A hair accessory makes the look whole and polished without trying too hard,” she notes.
And the best part? No heat or time in front of the mirror is necessary.
“We all like a look that is cute but does not take forever. … There is something satisfactory in a fast and effortless bun that always seems intentional while keeping your hair out of your face.”
While the Claw Clip Craze shows no signs of slowdown, Goldmark already has an eye on the next one.
“The ponytail bars and the turtle barrettes will have a good time this fall and winter in a high way,” she predicts.
In addition to its signature accessories, Goldmark swears by its line Milk for celestial hair,, Halo Oil,, Angelstick,, brushesand the new Grilled sugar hair fog To keep your strands brilliant and strong.
“Healthy hair has always been so important to me because it makes you feel yourself, but better. When your hair is soft, shiny and nourished, it’s incredible how much you feel more confident, even during a busy day.”
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