The former president of the Capitol music group, Michelle Jubeler and former president Arjun Pulijal, announced the official launch of Soft Shock, a collective of management and media which “reinvents how talent is developed and empowered through the landscape of entertainment”, according to the announcement. The company is supported by a strategic investment by Harborview Equity Partners,
“Soft Shock works on the edge of the store: offering talent management, creative marketing services, brands creation and creative development / production / production on all supports,” says the announcement. “Soft Shock’s mission is to ethics music – an underestimated artistic expression, a direct -fanal connection and a market agility – to all media and entertainment.” Beyond music, he aims to represent actors, filmmakers, actors, creators, athletes, visual artists, designers, chefs, manufacturers, etc.
“The Soft Shock name illustrates our approach to everything. We are first humanist and empathetic … But we will fiercely protect the artists and fight to make things happen for them,” said Jubelerrer. “It is a volatile period for the creative psyche – which applies to talents as well as to people trying to build careers – it is people’s lives. We believe that creative intention, personal development and commercial success can all coexist. Thacher & Bartlett, and partner of the King, Holmes, Paterno & Berliner entertainment law firm, where she represented customers including Tyler, the Creator, Yeah Yeah Yeahs, Pharrell Williams, Nas, Frank Ocean, Mia and others.
“It may not always want to, but artists have the power now and it never comes back,” said Arjun Pulijal, co-founder of Soft Shock. “To say that the talents” become viral, then we will care “is a breed down. We fight that, by creating a scale on the side of the talent through a various network which offers a thought out and collaboration. All artists are creators and a soft shock is ready to provide them with the tools, resources and the creative freedom they need to build lasting multi-faces careers. ”
Sherrese Clarke, CEO of Harborview Equity Partners, said: “Michelle and Arjun direct both with vision and conviction. I saw Michelle fight for the artists with the same courage that she brings to each table that we have shared, including our passion shared for the most vulnerable, and Arjun is just as relentless in Reimagining what is possible, “said. “At Harbourview, we are looking for partners who not only change their culture but widen it – with the concentration of soft shock on artistic talent, equity and impact in entertainment, they perfectly embody this.”
