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Dove enters the Ton.
The personal care brand has teamed up with Netflix’s “Bridgerton” for a limited-edition body care collection timed for the series’ highly anticipated fourth season next month. The Dove x Bridgerton line is presented in bespoke Regency-inspired packaging and includes four new limited-edition scents: Moonlit Masquerade (hydrangea, eucalyptus and warm musk), Whispering Wisteria (orchid, champagne and watery florals), Raspberry Rendezvous — (raspberry, rose, peony and whipped cream) and Love & Meadows (bergamot, wildflowers and rose with amber and cedarwood).
The line launched exclusively on Target.com on December 25 and rolled out to Target stores beginning December 28, with prices ranging from $3.99 to $7.99. Products are available for a limited time only.
LIMITED EDITION
Dove x Bridgerton Personal Care Collection
The Dove x Bridgerton collection includes body washes, body scrubs, body mists, hand washes, antiperspirant deodorants and beauty bars, all featuring Dove’s familiar hydrating formulas. The four scents directly reference the series’ romantic storylines and settings: Moonlit Masquerade combines hydrangea, eucalyptus and warm musk; Whispering Wisteria blends orchids, champagne and watery florals; Raspberry Rendezvous is based on a delicious and playful blend of raspberry, rose and whipped cream; and Love & Meadows combines bergamot, wildflowers and rose with amber and cedarwood, inspired by Sophie and Benedict’s long-awaited connection.
Produced by Shondaland, the Netflix series has become a merchandising and cultural juggernaut since its debut, with fashion, beauty and lifestyle brands increasingly eager to tap into its pastel-infused whimsy. Sandie Bailey, Shondaland co-president and chief innovation and design officer, introduced the partnership as a natural extension of the company’s long-standing values of inclusiveness and authenticity. “We’re proud that this incredible product line carries these values and we’re thrilled to see Ton and Dove fans getting the royal ‘Bridgerton’ treatment they deserve,” she said in a statement.
“Bridgerton” season 4 will premiere on Netflix in two batches, beginning on January 29 and continuing on February 26, 2026.
