Brentford is the kings of sustainability of the Premier League.
Whether it is to transform the GTECH community stage into a paradise for biodiversity, to subsidize fans train trips to reduce emissions or eliminate single -use plastics, Brentford is constantly looking for new ways to reduce their environmental impact and do their bit for the planet. In fact, no one does it better than them.
Now the club has taken another step forward innovative in its green career.
The bees have unveiled a range of limited edition recycling shirts in a sustainable way – each made from kits of previous seasons, redesigned in unique designs of its kind.
Created in collaboration with Upcycling Brand (re) Boot and the studio design based in London Row_____z, each shirt in the collection has been handmade using an unused stock of the last four seasons of kits manufactured by Umbro.
Adding a unique touch, each shirt is integrated into a chip that can be scanned to reveal its history: hence the materials come, the details of the original kits, and a more in -depth approach to the work of (re) boot and row___z.
A limited number of shirts were initially available at the club shop before Brentford’s home defeat against Fulham, and are now on sale via the club website for £ 120 each.
Above all, Brentford will not benefit from sales. All profits will be used to cover production costs and guarantee fair remuneration for designers and project partners.
Brentford’s sustainability director James Beale said about the project: “Brentford fans care about sustainability, so we wanted to offer them a unique way to support their club and the planet at the same time.”
“Recycled shirts have a lower carbon footprint than new shirts, so fans that buy in the (re) boot take a positive decision from the planet,” he added. “We hope that the range also inspires our fans to try to reuse, repair and pass the old kit, so we see the least Brentford kit as possible.”
According to the club, more than 100,000 tonnes of sports kit are sent to the discharge worldwide each year – equivalent to 951 football shirts per minute, or 500 million shirts per year.
Although Brentford’s latest initiative can only make a small bump on this figure, it sends a powerful message: even in football, sustainability and creativity can go hand in – and each recorded shirt is a step in the right direction.
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