Box Office: “Big Bold Beautiful Journey” bombs

In Sony’s quest to deliver original films in an IP Laden box office, their negative world acquisition of $ 50 million and the fantastic romantic drama of Margot Robbie and Colin Farrell, A big daring Kogonada Korean filmmaker launched himself on a road towards nowhere to the box office with a $ 3.5 million domestic and $ 8 million Global opening, after criticism, photo tires with a 37% rotten score.

Cinemascore was a B-, but the post-trak screen / comscore engine outputs were worse at 2 1/2 stars, 64% positive and a low defined recommendation of 44%, overall a complete rejection by the public.

Overall for the weekend, by Postrak, women presented themselves at 59% by giving A big daring A 64%low score. These few who showed up had their little friends, partners or hubbies with them (almost 40% having a +1). Women under the age of 25 (who showed up for Barbie 39%) were only 14%present without patience for Robbie and Farrell, a romantic one hour to 49 minutes of chatter (and practically no love scene) with a note of 42%.

Ansure, yesterday, I attended a 4:10 p.m. show at the Regal North Hollywood where I was one of the ten people watching the film. There were more people at the morning of Saturday I attended for the thriller of the Ron Howard period of Vertical Entertainment Eden At the AMC Universal Citywalk on the opening weekend of this film (which bowed against $ 1 million).

Very often, the studios will say it to the media, if we continue to write negative things about the original films, then they will stop making them. Not true. When the originality is great and word of mouth is brilliant and the marketing engines are in force, the cream rises to the top, again and again, even in a theatrical landscape which is braked by streaming.

For Robbie and Farrell, however A big daring journey, Is it not their lowest opening in the United States, it is certainly one of them. For Barbie Star, the film is under the beginning of these failures Babylon ($ 3.6 million) and Amsterdam ($ 6.4 million) and for Farrell, it’s under Seven psychopaths (Opening of $ 4.2 million) and more Travelers ($ 1.4 million). Some will say that the two actors are capped in their box office openings with regard to original films, but again, he returns to criticism on A big daring trip. Non -starant vehicles like Weapons Joined an opening of $ 43.5 million juice of 94% new certified RT critics (and, yes, it was horror).

Comparison A big daring to the dark romance of Sony / Wayfarer It ends with us Is apples and oranges since the latter is based on popular source equipment from Colleen Hoover, and the first surreal fantasy. It ends with us Bouted his bad criticisms at 54%, and overcome all the handicaps at the box office in his stars Blake Lively and Justin Baldoni, the film offering endurance at the box office with both an American / $ 50 million start.

If Sony has anticipated excellent reviews about this romantic drama, you bet A big daring In its lush cinematography (tour of motorway 5 in the state of California elsewhere; let’s praise the production for this at least) and the great chemistry of Robbie-Farrell (they are both excellent in the film) would have found its way to an autumn film festival, which is the type of launch that this film requires during a competitive market for adults. Knock on Wood for Warner Bros 130 million dollars Budged Paul Thomas Anderson realized, Leonardo DiCaprio with Anarchist Western One battle after another Next weekend, which literally plays like Keanu Reeves’ Speed In rhythm, has a current interior projection around $ 20 million and jumped festivals. But, we wrote this until we are blue in the face: Moviemaking is an art, not a science, and these auctions of packaged features are so fever, that it is at the expense of a film in final accounts: art once it is hung on the wall does not add up to the frenzy. And if you are going to make an original risk film, keep your costs as low as possible. In the same breath, any studio would have broken Big daring Package: This was the project that Robbie chose after delivering Warner Bros their most profitable film of all time Barbie ($ 1.44 billion worldwide) in more than eight names of the Oscars and a victory. Big daring Also had another star nominated from Oscars in Farrell, and a hot and promising filmmaker was attached. While Robbie is known to produce most of what she plays via her Luckychap label, the 3X Oscar candidate preferred to act simply this time and supported a director in which she believed.

Sony went as frugal as possible with a net production cost of $ 45 million, with a co -financing of 30% TSG after buying A big daring from 30west (American rights) and neon (foreign rights). Global marketing spending was less than $ 20 million. I understand that it was an eight -week filming without complications in the spring to the summer of 2024, with an additional photograph in order to make the movement more commercial (more about it in a little).

The scenario of Seth Reiss which landed on the list of blacks of 2020 with 14 votes (in a year when the Top S script had 29 votes), was described by Myriad Sources as “magnificent”. Other studios have passed because of the budget, observing his patina of Arthouse – which, in the end, is that this film is: it is more of Sony of classics than Sony in its sophisticated discussion on two potential lovers to deliberate whether it is necessary to launch the dice and take the risk on a relationship after having encountered a marriage. At one point, I hear, Elisabeth Moss kicked the project tires, indicating her independent sensitivity. Farrell was attached before Robbie went on board when he had worked with Kogonada on the AI24 science fiction title in 2021 After (which has done less than $ 50,000 in the United States, just over $ 745,000 worldwide).

The vital point of the auctions for this film was that Kogonada received a final cup. Some sources have told us that he was above his skis by doing what was hoped to be a mass film, attracting women, but others greatly affirm that the director is an epic visionary, and was supported by all, including Sony, in his deliberate choices. “He’s a painter,” said a source.

The tests indicated that the public had a problem with the pace, it is a cold tone (even if I thought it was quite hot), and the approach of the end of the photo. Originally, the film had an release date on May 9 before it was pushed this weekend because it was not ready. I am told that the president of the cinematographic group of Sony Pictures, Tom Rothman and Kogonada, has teamed up amicably to make the best possible assembly; There was no fight against the controversial studio boss against the filmmaker.

The end result with A big daring It was that it was a philosophically mired, meditative film, similar to a stage game, not a traditional romantic film by Nancy Meyers, by Nancy Meyers, in which the film buffs could sink, obvious in the outings of the photo. It even looks like a title of specialty that you would see in Cannes. Many also argue that fantastic dramas are difficult to make at the box office and walk a beautiful line, to read the Robin Williams 1998 bomb What dreams can come (Production cost of $ 85, 55.3 million national dollars, $ 71.4 million worldwide) and Tim Burton 2003 Big fish (Budget of $ 70 million, $ 66 million domestic dollars, $ 122 million on world socket).

The joys of falling in love were a theme sold in the trailer of Sony, with the abrams Gracie “I miss you, I’m sorry” with the campaign echoing Cherbourg umbrellas in its leaves. While Sony has managed a big campaign on social networks for dark It ends with us With Ryan Reynolds Bombing Junket, flower stores A big daring is not a composition of the film Hoover given the faithful Tiktok immediate of this title.

For Robbie and Farrell, who are not active on social networks, Sony has twinned as they have already done with other co-stars (Zendaya and Tom Holland Spider-man, Glen Powell and Sydney Sweeney on Anyone except you) to jokes. Unfortunately, he did not set fire to the world.