The New York Post heads west.
Tabloid’s property announced that it would launch a sister publication, California Post, in early 2026.
Based in Los Angeles, the new tabloid will operate separately under the New York Post Media Group, a subsidiary of New York Corp belonging to Murdoch which houses the New York Post, page six and decide.
The new newspaper will offer readers the same fiery and talkative writing flavor that they expect from the publication, only now with a Californian focus. The version of the west coast of the post will include local and entertainment news, sporting reports and, of course, its own blankets loaded with puns. The publication will include a daily edition.
“This is the next demonstration of our national brand,” said Keith Poole, editor -in -chief of the New York Post, in a statement. “California is the most populous state in the country and is the epicenter of entertainment, the AI revolution and advanced manufacturing – not to mention a sporting power.”
“With the California Post, we will bring an approach based on the common sense problems of metropolitan journalism,” added Poole.
The newspaper will be led by the editor -in -chief Nick Papps, a former corp news that will report on Poole. As a member of the Post Media Group, the California Post will have access to the capacities of the news of its parents and will share the resources with the New York Post, according to the announcement.
“There is no doubt that the post will play a crucial role in engaging and enlightened readers, who are hungry for serious reports and spirit of scrambling,” said the director general of News Corp, Robert Thomson, in a press release.
The Gambit presents a major opportunity for the post-media media group, because Los Angeles is home to the second concentration of post-numerical readers, representing some 3.5 million unique monthly visitors and 7.3 million on a state level. About 90% of the digital readers of the Post currently reside outside the New York media market, according to the newspaper declaration.
The announcement also seeks to take advantage of the landscape of the atrophied information media in California. As the Californian newspapers had to face the same drop in advertising revenues and the rise in production costs which afflict points of sale nationally, certain points of sale have radically cut their editorial rooms or closed their doors. The state has lost a third of its newspapers since 2005, according to the report of News of Local News of Local School of Journalism from the Northwestern Medill School of Journalism.
By developing in the Hollywood court, California Post can also try to challenge the domination of Tinseltown gossip of commercial publications based in Los Angeles like Variety, The Hollywood Reporter and Deadline.
