BMW M Motorsport partners with Epic Games and BLEACH

BMW M Motorsport has unveiled an electrifying new partnership with Epic Games and the iconic anime BLEACH, bringing the BMW M4 GT3 EVO to Rocket League and Fortnite. The collaboration blends high-octane performance with pop culture, giving fans a unique way to experience motorsport in the digital universe.

BMW M Motorsport x Epic Games and BLEACH

The BMW M4 GT3 EVO, already a beast on the real-world racetrack, now enters the gaming scene with a striking Ichigo Kurosaki-inspired design. The car features bold orange and black tones that mirror Ichigo’s signature Bankai transformation, symbolizing power, precision, and determination—traits that perfectly align with BMW M’s motorsport DNA.

In Rocket League, players can unlock and drive the M4 GT3 EVO, showcasing its aerodynamic finesse in fast-paced, soccer-style gameplay. Meanwhile, Fortnite fans can expect exclusive in-game content, including cosmetic items and themed challenges that highlight both BMW’s performance-driven ethos and BLEACH’s legendary spirit.

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BMW’s latest crossover continues its legacy of merging automotive excellence with gaming creativity. The brand has previously collaborated with Rocket League, but this marks the first time an anime influence has been woven into its design story. By teaming up with Epic Games and BLEACH, BMW taps into a worldwide audience that celebrates speed, art, and innovation across multiple mediums.

“From the racetrack to the metaverse, performance has a new playground,” BMW M Motorsport said, emphasizing the brand’s forward-thinking approach to digital engagement and fan connection.

The BMW M4 GT3 EVO BLEACH edition is more than just an in-game car—it’s a symbol of collaboration between motorsport, gaming, and anime culture. For fans of all three worlds, it’s a fusion worth celebrating on and off the virtual track.