Billy Porter is embarking on the beauty set with a brand new makeup and skin care line called Black Mona Lisa Beauty, named after his fifth studio album. This new collection will include a variety of light and easy -to -use products such as collagen and retinol serum, cabbage face cleaner, eye cream, liquid lipstick and liquid eyes reflections. Prices vary from $ 9.99 to $ 66.99.
“I feel like this first outing [of the brand] concerns exploration. These are people who just want to explore, “said WWD for a telephone call.” It is a question of identifying who you really are and to understand deeply in the soul that you are worthy and not to be afraid of proclaiming this yourself. “”
Billy Forte ventures in beauty with his first brand of makeup and skin care called Black Mona Lisa.
The unique relationship of carrying with beauty was a key catalyst in this company. It all started when he was 14 years old. “I obtained my first job, I went to Kaufmann in Pittsburgh, in Pennsylvania, who was the department store, and I went to the clinic counter. I do not know why I knew clinical, but I went to the clinical counter and I said:” I need a complete diet. “And they said to themselves:” You have no pimples “. I said to myself:” We are doing a preventive job here, “recalls.
As a child, the first skin care advice that was taught was to hydrate. “As a black person, each time the soap and the water strikes my body, the lotion continues. So, it is sort of rooted in us since the start. In winter, it was petroleum jelly on my face,” he said. “It has always been part of me by growing up and leaving the closet too.”
The brand will include a wide variety of products, including cleanser, serums, reflections and lipsticks.
Porter has since made a career by assuming different characters and characters for public consumption, and although it is worn for so many of these faces, exploring beauty in the middle of its own self-activation journey has not been so simple and simple. Awarded artist Tony, Emmy- and Grammy Award explained: “I had a certain apprehension on the way I wanted to express myself sometimes. There were days when I wanted to wear lipstick, and I would not do it because of all that the status quo was. ”
He continued: “This is a large part of the work that I did where I really explored how I introduced myself with beauty to the public, and it was really magical.”
The ability to bring to be as fun and expressive out of stage as on stage was also inspired by the young generations scrambling and removing constructions around identity and gender, as well as its trail experience. “What I learned when I went out with my young friends is that there are no letters; there are no rules. It’s freeing and it’s funny; it’s authentic. It’s my authentic self, and I didn’t even know,” said wearing. “This is what I want this brand to be. I want her to release people and that he is what they want. ”
All Black Mona Lisa products are designed to be light and easy to use.
For interested consumers wondering why Black Mona Lisa does not offer a foundation, Porter explained that he wanted to be sure that he had a wide range of nuances before launching his own version of the makeup. “As black, I’m going to have nuances for all blacks and all different people. I want to create the magic colors that are opaque enough to appear on darker skin. I know that it will be a goal for me when we are widening and progressing,” said wearing.
Among the existing products available, Porter thinks that the carving sparkles are “the hero product”. Of course, while Black Mona Lisa is developing, which can say what will come out as a high -level seller. He has major plans to bring the business one day an empire. “Black Mona Lisa for me is always present. It is classic forever and does not get rid of it. It is only the Black Mona Lisa beyond music. But I also want clothes, shoes and shoes and kitchen utensils from Mona Lisa,” he added.
All products are available now on blackmonisabeuty.com.
