Juicy Couture signs NBA All-Star Angel Reese as a world ambassador and creative collaborator

Juicy Couture exploited the double angel of the WNBA All-Star Reese as a new world ambassador and creative collaborator. Reese, 23, will become the face of the Viva La Juicy scent of the brand and a coder from a collection of signature clothing, Angel Couture.

Jutely collaboration represents a full circle moment for the basketball player, having grown up admiring the juicy seam for his style of trend. Known for mixing sport, fashion and pop culture itself, Reese channels all of this in a collection that reinvents the Velor and the brand’s graphics through its perspective.

“I loved Juicy Couture since I was a little girl,” said Reese in an interview. “The brand has always been confidence, glamor and pleasure. When the conversation started working together, it was natural. It’s a moment in a full circle for me because I grew up when I saw Juicy everywhere, and now I can bring my own energy in the brand, “she said.

In addition to being the world ambassador and the face of Viva La Juicy, Reese worked hand in hand with the brand to code its new collection of signing clothes Angel Couture. “I wanted to get involved in a creative way, by ensuring that the collection reflects my style and means that the one who wears it feels daring and shamelessly too.”

The newly launched Angel Couture Couture campaign presents Juicy’s most recognizable clips, including updated velvet sets, graphic babies and declaration separations, alongside Viva La Juicy, now led by Reese. The prices of the collection vary from $ 39 to $ 139.

Discussing his inspiration, Reese said: “The aesthetics of my Angel Couture collection is to mix the emblematic DNA of Juicy with my own style – daring, versatile and always without excuse. I was inspired by the juicy looks that I grew up when I saw everywhere, and I wanted to reinvent them in a juicy way that grew up today.

“Velor was a must!” This is what Juicy is for, so we have created sets of tracks updated in new colors and added graphic babies, hooded sweatshirts and declaration separations that can be mixed and assorted according to your atmosphere. Fun with fashion and feel unstoppable, “she said.

Reese is well known for the objective it puts in fashion. “Fashion means more for me than simple clothes-it’s part of my story,” she said. “You can be cute and always go out on the field and the ball. It is a way for me to express that I am beyond hardwood without saying a word.”

She highlighted the importance of the tunnel to express themselves. “The tunnel is my track. Everything is about versatility for me, and I think what story I want to tell that day-sometimes it’s relaxed, sometimes it’s glamorous, but it’s always intentional,” she said.

Reese refused to disclose the brands she likes to wear on the ground.

“Honestly, I’m interested in fashion since I was a child. I grew up in the cupboards of my mother and grandmother, trying their clothes, and I always cared about my outfits for school, for practice, for everything. As they get older, he became even bigger for me, “said Reese, who honored Vogue’s coverage for his 2025 winter number in January.

Asked how she balances her fashion love with a difficult competition sport like basketball, she said: “They complement each other. On the ground, I keep this intensity, this dog mentality and this mentality.

The Angel Couture collection and the launch of images of the Juicy de Viva campaign on Monday on Juicycouture.com and will also be available from certain large retailers on a national scale such as DTLR and JD Sports. Viva la Juicy is available at Macy’s.

Reese was selected by Chicago’s sky with the seventh choice in total to the WNBA 2024. During her recruit season, she was named All-Star of the WNBA and set up the record for a single season of League in rebounds. Reese created controversy last month when she told the Chicago Tribune she expects from the Sky organization in terms of obtaining great players. His comments resulted in a suspension for the first half of the Sky match against Las Vegas AS on September 7. After that, she sat the last games with a back injury.

The basketball player has long -term partnerships with brands like Reebok, Reese’s and Beats, among others, and has become a cultural force, cultivating the game and punching the intersection between female sports and larger cultural zeitgeist. Beyond her achievements in business and on the ground, she is a defender of gender equality in sports. In 2023, she founded the Angel C. Reese Foundation dedicated to the empowerment of girls and women by sport, education and financial literacy, among other areas.

Juicy Couture, which belongs to Authentic Brands Group, offers clothes for women, girls and babies, as well as handbags, shoes, intimate, swimsuits, accessories and jewelry, sold in 14 independent stores and department stores in 94 countries. Its perfume offers are classified as the best prestigious perfumes in the world and are available in 25,000 points of sale.