Apple’s September iPhone event: date, time and what Apple will launch

Apple confirmed that it would organize an event on Tuesday, September 9, from 1 p.m. he, 10 a.m. PT and 6 p.m. BST. We expect Apple to take off the wraps of the new iPhone 17 range and new Apple watches during Keynote.
Read the rest to discover everything you need to know about the Apple iPhone launch event for 2025, including when the Apple event begins where you are, and the new products that Apple will launch. You can watch the event below once it starts. We will also manage a live blog.
When is Apple’s iPhone event?
The iphone 2025 event will take place on or around Tuesday September 9We had already predicted this date according to Apple’s trend to organize the event towards the second week of September, so it is not a surprise.
What time will the iPhone event start?
Apple events usually start at 10 a.m. in California, and it is no different. Here is what this is translated in other countries and other locations:
- United States: 10 a.m. (PDT), 11 a.m. (MDT), 12 p.m. (CDT), 1 p.m.
- United Kingdom: 6 p.m. (BST)
- Europe: 7 p.m. (CEST) 8 p.m. (east)
- Canada: 10 a.m. (PDT), 11 a.m. (MDT), 12 p.m. (CDT), 1 p.m. (Hae), 2 p.m. (ADT)
- India: 10:30 p.m. (is)
- Hong Kong, Singapore and China: the next day at 1 hour
- Australia: the next day at 1 h (AWST), 2:30 am (ACST), 3 h (AST)
- New Zealand: the next day at 5 a.m. (NZST)
Apple’s events in September generally last one to two hours.
What will Apple be launched at the September 2025 event?
Apple’s events in September generally have the launch of new iPhones, Apple Watches and, sometimes, AirPods.
In 2025, we expected to see the new iPhone 17 series (including an iPhone 17 thinner air) and new Apple watches, including the Apple Watch 11 series and a new Apple Watch Ultra.
Apple is also likely to announce the date it publishes the new IOS 26 and Watchos 26 operating systems, probably a few days after the event. The iPados 26 and the new MacOS Tahoe can be launched alongside iOS 26, but there were years when these updates were available later. Apple is also likely to reveal when the next updates to TVOS and HomePod software will be available.
Here is more information on the equipment we plan to see during the Apple event in September:
New iPhone line: iPhone 17
Dominik Tomaszewski / Foundry
The iPhone 17 series should be announced at the Apple event in September, with rumors suggesting four models, including the new iPhone 17 Air. The conceptions of the rear camera should abandon the square angle network for the first time in years, and the pro models should be thicker than ever.
Read the latest news from the iPhone 17 series.
New Apple watches: Series 11, Apple Watch Ultra 3, Apple Watch Se 3
The Apple Watch Series 11 is expected, with new health characteristics such as possible hypertension detection. We also have to see Apple Watch Ultra and Apple Watch SE updates.
Read the latest news on the new Apple watches for 2025.
New AirPods: Airpods Pro 3
Apple can announce new AirPods Pro 3 models, potentially with an improvement in noise cancellation and health monitoring characteristics.
Read the latest people on the new AirPods.
One more thing: HomePod / HomeHub
The HomeHub Rumor device can also be revealed, although this may have been delayed due to problems with Siri’s features and upgrades.
Exit dates: new dates for downloading the operating system
The following launch dates should be announced during the iPhone 17 event:
- Monday September 15: Downloads start for iOS 26. If you want to update your iPhone and are looking for advice on how to install it, read: how to update iOS on your iPhone.
- Friday September 12: IPhone 17 and Apple Watch pre -orders start.
- Friday September 19: The iPhone 17 and the new Apple Watch models are available for purchase.
Where to watch the iPhone event
Apple will broadcast the live event on its website, the TV application and on the Apple YouTube channel. If you want to update your memory, the Keynote 2024 event is integrated above.
Will the iPhone event be live?
Apple has not organized a really live event since September 2019. Instead, it shows a pre -recorded video when a live event is and often holds a small practical area to present the new products. It is likely that this will once again be the case in 2024, with members of the press gathering at Apple Park to watch the same video as Apple will show the rest of the world.
What is the next step?
Even with all these potential launches, Apple will not be done for the year. There are rumors that Apple will launch an M5 MacBook and iPad M5 number during an October event. Find out when the next Apple event is.