Anthropic intensifies its global corporate ambitions.
The artificial intelligence startup by $ 183 billion increased its commercial customers by less than 1,000 to more than 300,000 in just two years, as the demand for Claude models accelerates in all industries and regions.
Friday, the company announced that it would trip its international workforce and extend its AI team applied in 2025 five times, while it is evolving beyond the United States and intensifies competition with Openai, Microsoft And Google.
This expansion occurs while international demand increasingly stimulates the momentum of the company.
The global use of Claude has reached a inflection point: almost 80% of the activity now comes from outside the United States. On a basis per person, adoption in countries like South Korea, Australia and Singapore has already exceeded that of the United States
In an exclusive interview, Commercial Director Paul Smith told CNBC that the international growth of Anthropic even exceeded their most ambitious forecasts, the main customers who put themselves online before the boots.
“What is surprising is that we have not, until recently, had an important human presence in Europe, in Japan, in our international markets, and yet we already have a very, very important business there,” said Smith.
He underlined rapid adoption in sectors such as life sciences and sovereign heritage management.
HAS Novo NordiskThe Danish pharmaceutical giant behind Ozempic, Claude helped compress what is generally a phase of analysis and report to three months at the end of a drug development cycle in a few days.
Smith said Anthropic is now increasing hiring in its priority global markets.
The company is expected to recruit tracks of countries for India, Australia and New Zealand, Korea and Singapore, with a wider expansion in the UK, north and southern Europe, Germany, Austria and Switzerland.
As part of its international thrust, Anthropic opens its first office in Asia in Tokyo and its operations across Europe – including more than 100 new roles in Dublin and London and a center focused on Zurich. Additional locations should follow in the coming months.
Global expansion is led by Chris Ciauri, who recently joined Anthropic as Director General of the International. Long -standing veteran of the company, Ciauri has previously been CEO of Unily and held senior positions at Google Cloud and DirtyWhere he worked alongside Smith and helped cultivate Europe, the Middle East income and Africa $ 200 million at more than $ 3 billion.
“G20 governments are approaching us to do really, really interesting at a level of activation of citizens,” he told CNBC, adding that large companies across Europe and Asia are also engaging in anthropogenic on industry-specific use cases.
A new front in the wars of AI
Anthropic’s push abroad occurs while the company’s AI breed between a more mature and competitive phase.
The company recently reached a revenue execution rate of $ 5 billion, compared to $ 87 million at the beginning of 2024, fed by a growing demand for its family of Claude models in corporate environments.
This step puts completely anthropic in competition with the holders.
OPENAI This week has launched a global infrastructure extension of $ 850 billion with Oracle,, Nvidia And Flexible bank To support continuous growth. Microsoft and Google, meanwhile, incorporate AI into each layer of their productivity, cloud and developer ecosystems – which allows DSIs to contact tools like Copilot or Gemini more easily without revising their battery.
Anthropic bets that companies want more than an additional module.
Pitch is an experience of Pure Game AI, with direct access to the Frontier models of Claude – not just a wrapper inside the inherited software. This strategy has become a key point of differentiation while companies go from experimentation to large -scale implementation.
In all sectors, organizations now incorporate AI into basic work flows, not only for summary or cat, but for tasks such as customer service, fraud detection, regulatory analysis, code examination and complex decision -making.
However, Smith has said that most large companies adopt hybrid strategies combining direct access to Claude with integrations via AWS, Google Cloud and other third -party platforms, and stressed that these partnerships are additives, not competitive.
“There is a very good reason why, if you are an AWS customer, you should also consume Anthropic via the foundation-and if you are an excellent Google customer, via Vertex,” he said.
In the end, he said, a company will have a multifaceted relationship with a player like Anthropic.
The Anthropic Applied AI team, which helps customers deploy Claude on a large scale, should develop fivefold in the next year.
Unlike some competitors, the company does not compose on the integration of the productivity suite or an inherited installation base. It focuses on the construction of deep systems and specific to the field adapted to verticals such as telecommunications, pharmaceutical products, financial services and the government.
“You need the applied AI team that includes their particular context of industry,” said Smith.
He explained that True Enterprise Deployment also requires a wider ecosystem: the large global integrators of systems and the niche consultants formed to implement the Claude code and create personalized agents.
Anthropic also invests in 24/7 support and infrastructure for data sovereignty – particularly important for customers in the regulated sectors.
“We work meticulously through everything you need that removes the obstacles to adoption in these very large companies,” said Smith, stressing that the company is not only part of their business is the objective.
At the same time, Openai has aggressively attacked its international business efforts.
OPENAI’s operating director BRAD LIGHTCAP increased the company’s marketing team by around 50 to more than 700 in the last 18 months, covering sales, customer success, relationships with developers and strategic partnerships.
Last month, Openai opened offices in Brazil, India and Australia – and this week in Abilene, Texas, CEO Sam Altman told CNBC that the use of Chatgpt had reached about ten times in the last 18 months, thanks in large part to growth on the business side.
This momentum continued on Thursday, when Openai deepened its corporate scope with formal integration into data data – signaling a new phase in its thrust for commercial adoption.
Claude’s global customers
As the adoption of the AI of the company accelerates, the same goes for control.
A recent MIT study revealed that many so -called deployments have shown little or no measurable impact – raising real questions about the depth of these integrated tools. But anthropogenic leaders say that Claude already provides large -scale tangible results.
Through Europe and Asia-Pacific, Claude feeds business basic operations.
At Norway’s Norges Bank Investment Management, the world’s largest sovereign fund, Claude helps analyze investments of several billion dollars and has already saved 213,000 hours, a productivity gain of 20% in 9,000 portfolio companies.
Novo Nordisk has reduced clinical documentation time from more than 10 weeks to 10 minutes and has half reduced examination cycles. SK Telecom, which deploys Claude in Korea as part of an AI overhaul at the company’s scale, increased the quality of customer service by 34%. The European Parliament has rendered millions of historical documents available and translated, and the Australian Commonwealth Bank has reduced scam losses by 50%.
“The request signal we have is unprecedented. It’s like nothing of what I have ever seen,” said Smith. “There is not a single business in the world where they do not have a kind of software development backlog.”
Smith said Claude Code, launched in May, is already a product of $ 500 million, with the use of 10 times in just three months.
“It is one of the fastest growth products that has ever been launched,” he said. “This is an entry point. It happens to be an incredibly popular entry point at the moment.”
But the impact goes far beyond software development.
Location – both linguistic and cultural – is part of what Caiauri considers a key differentiation. He underlined the integration of Claude de Panasonic as an example, the Japanese conglomerate using their models adapted to the local language and the cultural context.
“It is a super important differentiating because you think of how you really maximize the results for the company,” said Ciauri.
“You get these success pockets,” added Smith, “which you can then start to evolve.”
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