If we look at the top PGA Tour, the Golfer Liv bags at 107th PGA Championship, a brand that dominates is – Taylormade!
From Rory McILroy to Scottie Scheffler, who uses the Taylormade Qi10 driver with a head of 8 ° and his Qi35 associated with a Ventus Black 8X tree, the brand is in sight in sport.
Not only that, but during Scheffler’s recent victory at CJ Cup Byron Nelson, the world n ° 1 was seen using Taylormade irons based on the Tiger Woods model, that is to say the P7TW irons.
With such domination in progress, the presence of the company may seem inevitable, so far!
In the middle of the second major of the season, the PGA championship, Taylormade made the headlines for a different reason.
The owners seek to sell Taylormade
According to the Korean Economic Daily, Centerroid Investment Partners, a South Korean Investment Capital Company which has a solid control of control in Taylormade since 2021, confirmed its plans to sell its property of the equipment giant. So what’s the plan?
Getty images
Centroid opted for an outright sale, instead of continuing an IPO (initial public offer), according to Golf Digest.
A decision that will clearly reshape the golf equipment industry in the time to come.
The decision, made after a JP Morgan examination and Jefferies, was based on a return to risk analysis which favored a sale of stake on an IPO.
Centroid initially acquired Taylormade for $ 1.7 billion in 2021, but now the brand should recover $ 3.5 billion
However, the divestment plan is not without complications. A crucial part of Taylormade’s property by the centrereoid was the investment of the Korean fashion conglomerate F&F, which contributed $ 392 million to the initial purchase.
This makes more than 23% of the total agreement.
F&F has constantly opposed the sale, presenting in place a future IPO.
The reports indicate that F&F considers that it has the first right of refusal on any potential sale, which means that it could block the transaction or try to guarantee control by the liquidation of the fund.
However, in the midst of this fight against corporate war, the deep connection of Taylormade with Tiger Woods remains a decisive part of his inheritance.
The growing partnership of Tiger Woods with Taylormade
Woods made a monumental change in his equipment choices when he joined Taylormade in January 2017 after separating from Nike.
His irons of P7TW Signature quickly became a favorite among elite players, including Scottie Scheffler, more cement of his influence on the brand.
But in 2024, Woods took this partnership beyond the equipment, launching its own clothing brand, “Sun Day Red”, under the umbrella of Taylormade.
Getty images
“We are honored that Tiger has trusted us with the expansion of our partnership to create an emblematic brand led by the biggest athlete in the history of our sport”, “ The authorities declared after the partnership.
“Taylormade is proud to launch the Sun Day Red brand with the expertise of Tiger guiding collaboration with our talented team of designers, marketing specialists and industry leaders. It is a historic day for Taylormade, Tiger and golf game, and we are humiliated to be part of it.”
But now, with Taylormade on sale, the big question that is looming is – the next management brand?
More golf: revisit the title of champion of champion of the PGA champion of Tiger Woods
