NEWYou can now listen to Fox News articles!
Amazon already dominates online purchases, but now he offers himself even more. With a new project powered by artificial intelligence called Starfish, the company aims to become the source of information on the most complete and reliable products in the world.
The goal? Make each list on Amazon precise, detailed and easy to understand, that the product is sold by Amazon or a third -party seller. If the project works as expected, it could save sellers work hours and help buyers find what they need more quickly.
Register for my free cyberguy report
Get my best technological advice, my urgent safety alerts and my exclusive offers delivered directly in your reception box. In addition, you will have instant access to my survival guide at the ultimate – free swindle when you join my Cyberguy.com/newsletter
New Google AI makes robots smarter without the cloud
Amazon website (Kurt “Cyberguy” KTUSSON)
What is Amazon’s Starfish’s project?
Starfish is a multi -year initiative built around generative AI. According to an internal Amazon document obtained by Business Insider, the system brings together product data through the web, including websites and external images. He then uses large models of language (LLMS) to create lists of “complete, correct and consistent” products. This is not a small update. Amazon expects Starfish to increase sales of $ 7.5 billion in 2025 only by improving conversion rates and widening the variety of products.
What is artificial intelligence (AI)?
How Amazon uses AI to improve product lists
Starfish is based on anterior AI tools that Amazon began to test in 2023. These tools could:
- Automatically generate product images and video ads
- Fill out the missing data for third -party lists
- Rewrite product titles, fleas and descriptions to be more relevant
Now, with Starfish, Amazon wants to evolve this effort on millions of lists. The AI will also collect data from 200,000 external brand websites by crawling, scraping and mapping their content in the Amazon catalog. It is not yet clear if Amazon’s own web robot, Amazonbot, feeds the starfish. But the company has confirmed to Business Insider that Starfish already supports its new “Buy for me” feature. This feature recommends products on external websites and allows buyers to buy them directly in the Amazon application.
A person who shops on Amazon (Kurt “Cyberguy” KTUSSON)
Why Amazon built Starfish for market lists
The manual creation of products lists is slow and often inconsistent. This is a problem when Amazon wants to offer a massive selection with reliable information. If buyers do not find what they are looking for or if the announcements are vague, they can go elsewhere. Starfish tackles this by automating the tedious parts of creating the list. This helps sellers spend less time writing and more time for sale. For Amazon, better announcements mean higher conversion rates and happier customers. In addition, this movement positions Amazon to compete more directly with Google Shopping, which also aims to be a central center for product information.
Get Fox Affairs on the move by clicking here
Amazon’s starfish is developed on a global scale
Amazon tests the efficiency of Starfish with A / B comparisons, measuring the performance of lists of the lists in AI compared to those standard. It also deploys loose list tools and is preparing to extend the system worldwide. It is not only a question of improving the Amazon website. It is a question of modifying the way in which the information on the products is collected, created and shared on a large scale.
A person who shops on Amazon (Kurt “Cyberguy” KTUSSON)
What does this mean for you as a Amazon buyer or seller
If you are a buyer on Amazon, it could mean faster access to lighter and more precise products, especially for dark or difficult to find items. While Amazon’s AI fills the missing details and improves titles and descriptions, the results should help you make better decisions with less research.
For sellers, this rationalizes the work of creating lists. If you have had trouble writing convincing descriptions or respecting Amazon catalog standards, the Starfish project can be a large part of the working hours. It could save time, reduce errors and improve sales performance.
However, there are compromises. As Amazon scratches more data on the web to feed its lists, smaller brands and websites can worry about how their products on products are used. And if the content generated by AI is spreading, quality and confidence in the lists can vary depending on how the system works well.
In short, expect an Amazon more automated purchasing experience, with amenities and questions about how your data and the wider web are used to feed it.
Click here to obtain the Fox News app
Kurt’s main dishes
The Amazon Star of the Sea project signals a major change in the operation of electronic commerce. By combining web scratching, AI models and deep integration in its market, Amazon hopes to automate one of the longest parts of online sales. For buyers and sellers, this could mean more convenience and better results. But this also raises important questions about transparency, data ownership and the future role of AI in shaping what we see online.
Do you want to trust AI to tell you everything you need to know before clicking on “Buy now”? Let us know by writing to Cyberguy.com/contact
Register for my free cyberguy report
Get my best technological advice, my urgent safety alerts and my exclusive offers delivered directly in your reception box. In addition, you will have instant access to my survival guide at the ultimate – free swindle when you join my Cyberguy.com/newsletter
Copyright 2025 cyberguy.com. All rights reserved.
