AC Milan has officially unveiled its kit outside 2025/26 – and this year, the Rossoneri look at their legendary nickname with a striking return of a club icon: Diavoletto.
Craft in partnership with Puma, the new shirt mixes tradition with daring design. It presents the classic white club of the club, accentuated by red and black details, a nod to the identity of Milan durable shirt.
But the star of this year’s design is the renewal of Diavoletto, the devil’s emblem which appeared for the first time in the 1980s and has since become one of the most distinctive symbols in the history of AC Milan.
This kit which is redesigned on the outside celebrates the mind, pride and fire that define the club – the devil’s motif acting both as a cultural hochement and a rallying cry. It is a kit not only worn, but lived.
Marco Mueller, principal director of Puma, director of the product range, said: “White Away kits are synonymous with AC Milan, so this year, we wanted to mix things and really exploit the diabolical theme and the Emblem of Diavoletto Emblem which really brought a new life to the Kit.
“The association of the white base with black and red details has really helped to raise the jersey and create a unique style that brings fire to the field with a diabolical aesthetic.”
To celebrate the launch, AC Milan and Puma transformed the city into a live tribute.
Fans were invited to participate in a treasure hunt through Milan, following a track of Red Devil symbols hidden through emblematic monuments of the club. The event culminated at the Bottega del Diavolo, where participants received exclusive gifts and a first overview of the new kit – the merger community, club culture and heritage like real Milan mode.
The kit is available now via the official AC Milan and Puma retail channels.
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