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The box office shows no sign of exceeding pre-cuvid levels by 2029: Pwc

Revenues from the American and world box office and cinema will not reach the Pandovide-19 pandemic levels by 2029, according to the annual media report and the entertainment prospects of the PWC accounting firm published by July 23.

In the United States, total pre-countryic cinema income should not be achieved by 2029 despite an annual growth rate (TCAC) of 3.9%. PWC had recorded nearly $ 11.7 billion in American cinema total cinema during the 2019 pre-countryic year after $ 11.8 billion in 2018. The company projects the figure to increase from $ 8.9 billion in 2024 and $ 9.6 billion in 2025 to $ 10.1 billion in 2026, $ 10.3 $ 2027.

Requested by The Hollywood Reporter On the way in which the pre-advocked box-office levels should not be reached by 2029, Bart Spiegel, PwC Global Entertainment and Media Leader, said: “Unfortunately, this complete recovery is unlikely in the forecast period. However, we plan that at the end of 2029, the industry will be at the forefront of a complete rebound.

The American precovide box office in 2018 amounted to $ 10.8 billion before a 2019 drop to $ 10.7 billion. PWC plans that the 2024 dollars 2024 figure reaches $ 8.7 billion this year. For the 2025-2029 period, he predicted a 3.86% TCAC to push box office revenues to nearly $ 9.8 billion by the end of this period.

In terms of admission, PwC lists 7777 million for 2023, a drop to 734 million for 2024, and an estimated rebound at 778 million for 2025. TCAC forecasts a TCAC of 2.3% for the United States at 823 million in 2029, against 1.3 billion in 2019. By then, the average admission price will increase to 20.86, or “out of $ 2 9.1. 2021, ”explains the report.

The total of American cinema income in 2024 fell to $ 8.9 billion, compared to $ 9.1 billion in 2023, “but the decline was planned and not as steep as it was originally,” said the PWC report. (However, he also struck the results of the studios.) “The Writers Guild of America (WGA) and Screen Actors Guild – American Federation of Television and Radio Artists (SAG -AFTRA) of strikes from the end of 2023 had slowed down production – and there were fewer titles ” traits that would have been normally planned.”

For the world box office, PWC plans to figure 2024 of $ 29.7 billion to reach $ 33.5 billion this year. He then predicted growth continues at $ 37.7 billion by the end of the period report period in 2029, against $ 39.4 billion in 2019.

“It is important to remember that industry income is ultimately motivated by the volume of price times. In this case, while ticket prices are increasing, admissions (volume) should not return to pre-pale levels, ”explains Spiegel. “Instead, the growth in world-office income is fueled by an increase in ticket prices.

The accounting office notes that the transition has hit Hollywood several times in the past, stressing: “In recent years, the American films sector has been disrupted. 1940, the arrival of television as a mass medium in the 1940s and 1950s, and the VHS revolution of the 1970s.

Here is a more in -depth examination of some of the trends in the American cinema sector highlighted in Global Entertainment & Media Outlook of PWC.

Franchise and Trappes Films

This year’s American box office income growth “is motivated again, as in front-19 years old, by franchise films that are based on existing intellectual property-with Disney restored as a pre-eminent player,” notes the report. The studio achieved three of the top five successes on the American market in 2024: Inside out 2,, Deadpool and WolverineAnd Moana 2. … Each of the five major studios – Disney, Universal, Warner Bros., Sony and Paramount – had important successes. Universal Wicked,, Despicable me 4 And Twisters; Warner Bros. ‘ Beetlejuice Beetlejuice,, Dune: second partAnd Godzilla x Kong: the new empire; Sony’s Bad boys: ride or die And It ends with us; and paramount Gladiator II And Sonic the Hedgehog 3 were all successful. »»

PWC also underlines that “successful titles like Captain America: Brave New Worldlive action snow White and live action How to train your dragonmotorsport drama F1the last restart of Superman,, Bad: for good,, Zootopia 2,, Mission: Impossible – The final calculationAnd Avatar: fire and ash should guarantee that 2025 is a reasonably robust year. In 2025, it is expected that 110 films will be produced and released on more than 2,000 sites in North America, against 95 in 2024. ”

Meanwhile, “an observation that has continued to be made in the last decade is that the so-called mid-budget films, which include award-winning dramas, are in difficulty at the box office”, says PWC. “These are the images that spectators prefer to look at home.”

Concludes PwC: “The United States remains a very polarized market with a handful of” Tentpole “films representing a large amount of profits.”

Windows experiences

Experiences with the release of day and date, making the large blockbusters available on streaming platforms with little or no period of exclusivity in cinemas, “have now been widely rejected,” said the PWC report. “This reveals a change in the state of mind of the studios and a recognition that the release in cinemas first is always considered as the most reliable means of stimulating auxiliary sales. The streamers involved in the production of films, like Amazon MGM and Apple, are also engaged in 45 -day theatrical windows for their larger titles.”

Netflix remains focused on its streaming platform. “Content Oscar from Netflix Emilia Pérez received only a very short theatrical version (mainly to ensure the qualification of the awards) before being launched to broadcast on the Netflix platform, “notes The Outlook.”Emilia PérezBox-office income was relatively low to around $ 15 million worldwide. The film obtained 13 Oscar nominations although it was not widely seen on the big screen. »»

Cinema

“American exhibitors have deceived research that suggests that the public reintegrating theatrical experience,” said PWC. “The National Association of theater owners has cited a report on cinema habits compiled by the UCLA, which revealed that seeing a film during the ranks of the opening weekend such as the favorite activity number one among the 10 to 24 year olds. To look with their peers and take advantage of the shared experience. »»

Theater equipment

Improvements from cinema operators to luxury seats are “a factor that stimulates admissions for more prisoned customers”, according to PWC. The loyalty and subscription programs offering discounts have also been increasing. For 2024, the company reports 119 million members of the loyalty club, compared to 106 million in 2023.

“PLF continues to make earnings,” also underlines the Outlook report. “In North America, 950 theaters now have large -format screens – an increase of 37% compared to five years ago and a clear sign that moviegoers are looking for a spectacular experience that cannot be reproduced at home.

Sony’s Alamo agreement could stimulate theater purchases

The acquisition of the exhibitor in 2024 of Sony Pictures, Alamo Drafthouse, made Sony the first giant of the studio to return to the possession of cinematographic assets. “The anti-trust legislation that had been in place for over 70 years, from 1948 to 2020, meant that Hollywood studios were previously prevented from having their own cinemas,” said PWC in its report. “There is the possibility that other American studios are following the plunge.

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