The brands will greatly contribute to generating a memorable advertisement, and in the case of the French Cognac Society Rémy Martin, this means a long way in time. As part of a marketing campaign in 2015 for his Louis XIII Cognac, Rémy Martin hired Robert Rodriguez to make a series of advertisements and short films. John Malkovich was brought to star and also served as a creative leader on the project.
The campaign focal point is “100 years”, a short film which, according to Rémy Martin, will only be available until 2115 to 100 years after its production. It is supposed to reflect the time necessary to produce a lot of Louis XIII Cognac. Intelligent, right? This means that neither Malkovich, Rodriguez, nor most living people today will be there to see it. The two big names have a decent meaning for such an idea, Malkovich being known for his more experimental projects and Rodriguez being famous for his eclectic filmography.
Advertisements “tease” the film, however, are widely available to watch. They represent different possible versions of the future, from urban neon landscapes to cyberpunk dystopias and abandoned and invaded urban landscapes. More discouraging than hope, it would seem, but hey, at least there will be cognac, right? RIGHT…?
The 100 years of Malkovich will not be seen for a century
100 years of markets, Philippins, actors, actors, actors, actors.
“I was intrigued by the concept of working on a film that no one would never see,” said Rodriguez in a manufacturing featurette published on YouTube. “You know, during my lifetime [anyway]. “The gimmick makes the mind that the Wu -Tang clan made an album with a single copy, then sold it auction to the financial criminal condemned Martin Shkreli. Of course, it’s a kind of inverse – a project absent real artistic intention, commanded For Strictly commercial ends and enclosed expressly, as opposed to a real work of art co -opted by private wealth.
What, in fact, will the world look like when the children of tomorrow can watch an alcohol alcohol advertisement? Hopefully it will be the one where creative work is more celebrated and less used for cheap marketing gadgets.
